Zoe Sugg

Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur and author.

Zoë Elizabeth Sugg was born in Lacock, Wiltshire, on 28 March 1990.

She has a younger brother, Joe Sugg, who is also a YouTuber.

She attended The Corsham School in nearby Corsham.

She earned A-levels in art, photography, and textiles, but did not attend university due to her anxiety disorder and not knowing what she wanted to do later in life.

The novel achieved the highest first-week sales for a debut author since Nielsen BookScan began compiling such records in 1998, with 78,109 copies.

, it was the fastest selling book of the year.

She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers.

Sugg was working as an apprentice at an interior design company when she created her blog, "Zoella", in February 2009.

By the end of the year it had a thousand followers and it had received over 540 million total visits.

The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look.

Sugg's main channel, Zoella, first named "zoella280390" after her birth date, is mostly fashion, beauty hauls, and "favourites" videos (showing her favourite products of the previous month).

Her second channel, MoreZoella, contains mostly vlogs where she shows her viewers what she does in her day.

She is a member of the Style Haul network and is represented by Dominic Smales at Gleam Futures.

In 2013, Sugg was mentioned by The Telegraph as one of "Britain's most influential Tweeters".

In 2013, she was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service.

The following year, she was named as the first "digital ambassador" for Mind, the mental health charity.

In 2014, Sugg launched her Zoella Beauty range of cosmetics and later launched a range of complementary homeware products, with a 2019 report stating that the two businesses had a combined revenue of £3.8 million per year.

Her debut novel, Girl Online, was published in November 2014 and broke the record for highest first-week sales of a first-time novelist.

She has since released two sequels and a non-fiction book, Cordially Invited, and later co-wrote the book duology The Magpie Society with Amy McCulloch.

Sugg launched a range of beauty products under the brand name Zoella Beauty in September 2014.

The "bath and beauty" range launch was, according to the Metro, the "biggest beauty launch of the year".

In June 2014, Sugg was a guest panellist on the daytime chat show Loose Women.

She also appeared on This Morning in July 2014 to talk about social anxiety.

In 2014, Sugg signed a two-book deal with Penguin Books.

The North American publishing rights were purchased by Atria.

Sugg's debut novel, Girl Online, was released on 25 November 2014.

The book is aimed at a young adult audience and surrounds a 15-year-old anonymous blogger and what happens when her blog goes viral.

While based around her similar experiences, Sugg has stated that the book is "in no way autobiographical".

The products were developed and manufactured by Gloucestershire-based family-owned company SLG Allstars Ltd. She launched an edition of the products called "Tutti Fruity" in 2015, as well as a limited Christmas edition.

Sugg has been a director of ZS Beauty Ltd, a wholesaler of perfume and cosmetics, since 2016.

In 2016, Sugg launched an edition called "Sweet Inspirations", followed by other ranges including "Jelly & Gelato", "Splash Botanics" and "Fruit Medley".

In September 2016, Sugg released a collection of homeware products, including stationery, candles and reed diffusers.

This range was exclusive to Boots.

Each year subsequently, Sugg released a new collection of limited edition items under the Zoella Lifestyle brand, distributed by many UK retailers including Boots, Superdrug, WHSmith, Dunelm, House of Fraser and FeelUnique.

Sugg has been a director of ZS Lifestyle Ltd since 2016.

In March 2019, Sugg stated in her vlog that she had decided not to renew her licensing agreement with SLG, adding that it was "by far the project that earns me the most money out of anything I do".

Sugg explained that she and SLG didn't agree on certain decisions, that producing more ranges beyond 2019 "didn't feel right", and she has a "new vision".

In October 2019, it was reported that the two businesses had a yearly revenue of £3.8 million.

The Zoella Beauty and Zoella Lifestyle products were discontinued in 2020.