Wu Chun

Wu Chun (born Goh Kiat Chun, on 10 October 1979) is a Bruneian singer, actor, and entrepreneur.

He attended the Foundation Studies program at Trinity College (University of Melbourne), Australia, in 1997, before continuing his studies at RMIT University in Melbourne, from which he graduated with a bachelor's degree in Business Administration with Distinction.

He played for Brunei's National Basketball Team.

Prior to joining Fahrenheit, Chun worked as a model for Yilin in Taiwan and Diva Models in Singapore.

He is the managing director of Fitness Zone, a family-owned health club in Brunei.

His venture for his business dreams made it to USA, China and other nearby Asian countries.

As a model, Wu has appeared in magazines' cover page, such as Esquire, Elle for Men, Men's Health Magazine, Harper's BAZAAR Magazine, GQ, and Reader's Digest.

He is a business owner in the Brunei fitness and health industry.

He was a member of Fahrenheit, a Taiwanese Mandopop vocal quartet boy band, from its debut in 2005 to June 2011.

Wu Chun has appeared in several Taiwanese television series, such as Tokyo Juliet (2006), Hanazakarino Kimitachihe (2006), Romantic Princess (2007), Hot Shot (2008), Sunshine Angel (2011), and Kindaichi Case Files (2012–2013).

His film appearances include The Butterfly Lovers (2008), Lady of the Dynasty (2014).

Wu Chun is one of the most followed celebrity on Sina Weibo and currently has more than 11 million followers.

Wu has received an Asia Pacific Entrepreneurship Awards (APEA) Young Entrepreneur of The Year (2008), CQE Geneva QC Total Quality Management Model Award (2012), APEA Corporate Social Responsibility Award (2013).

Wu was chosen to be an ambassador for Brunei Anti Narcotic Drug Association in 2012.

In 2014, he appeared in the reality television program, Dad is Back with his daughter, Nei Nei.

His businesses include Bake Culture (Taiwan based artisan bakery), The Energy Kitchen (Brunei's First Healthy Restaurant, operated from 2014 - 2018), Fitness Zone (largest and biggest health club in Brunei since 2003), and WoMen Hair Salon (team of professionals for international celebrities).

In China, he is the director of TV commercial advertisements for InterContinental Hotel.

Wu has a number of commercial and charitable endorsements.

In 2014 he became the international brand ambassador of Royal Brunei Airlines and as a Taiwan tourism ambassador.

In 2015, Hassanal Bolkiah, the King of Brunei, presented to Wu an Excellent Youth Award.

On 24 June 2016, Wu became an ambassador of goodwill for a charity concert dedicated for children and athletes with special needs.

In 2018, he was cast in the Chinese drama, Martial Universe.

In 2018, Wu Chun appeared with his father, Wu Jingtian, in a reality TV show called Best Time.

In 2018, he became the Goodwill Ambassador for Dementia Brunei, biggest advocate unit for Dementia early on set detection and prevention through healthy lifestyle.

He initiated for Fitness Zone be an advocate as well to conduct monthly talks for the public.

This was also the year that he became the Ambassador of Disney China and Legoland, and he noted that this has been one of the most memorable accomplishments for him as growing he is a big fan of Disney and his remarkable works.

2018 is a high time for endorsements for Wu as he endorses Lab Series, Land Rover, Head and Shoulders, Safeguard and Nutrilon.

From 2019 to present, he is one the brand ambassadors of the luxury fashion house Hugo Boss Asia that is headquartered in Metzingen, Baden-Württemberg, Germany.

In early 2020, a reality TV show called Before Wedding with his wife in his home country Brunei and was a great success and well received all over China hitting 1.5 billion viewers.

He was also honored in Madame Tussauds, a wax figure exhibit launch in Shanghai China after being on an almost year hiatus in showbiz.

In 2020, he took part in a marine life protection campaign and was appointed as an ocean protection ambassador of Merlin Entertainments Group China, specifically advocating for the preservation of Beluga whales.

He became the Pangolins Protection Ambassador for The World Wildlife Fund.

In 2022, he did a commercial advertisement campaigns for multinational luxury fashion house Dior and cosmetics brand La Mer which is owned by american based The Estée Lauder Companies.

In 2023, he became the representative of IQIYI, a china bases online video platform for the 2023 Australian Open.

In Brunei, he was appointed as the Goodwill Ambassador and Messenger of Cancer Awareness; Wu's mother had died from cancer.

In February 2023, Wu Chun has been appointed by the Union for International Cancer Control as the World Cancer Day ambassador.

He currently serves as ambassador of Bloodline, an NGO dedicated to the cause of blood donations, with a presence in 14 cities – including Shanghai, Beijing, Suzhou, Dalian and Guangzhou in China.

Wu Chun was born into a wealthy family of Chinese descent with ancestry from Lieyu, Kinmen, Fujian.

Wu's father, Goh Kim Tian, is a real estate investor, and his family also owns a car agency and maintains close ties to the royal family.

He studied in Chung Hwa Middle School in Bandar Seri Begawan, Brunei.