William Drenttel

William Drenttel (October 14, 1953 – December 21, 2013) was a designer, author, publisher, social entrepreneur and foundation executive.

Drenttel was born in Minneapolis, Minnesota on October 14, 1953.

His family relocated in 1954 to California, where he grew up.

He graduated in 1972 from Tustin High School in Tustin, California.

From 1972 to 1977, he attended Princeton University, where he received a BA with an Independent Concentration in European Cultural Studies and Film.

Drenttel was a senior vice president, management supervisor at Saatchi & Saatchi Compton Worldwide, where he worked from 1977 to 1985.

Over a decade, he managed over 20 different Procter & Gamble brands in the U.S., Canada and Italy.

As a management director, he provided strategic leadership in the packaged goods, fast food, and telecommunications categories, managing the launch of the Procter & Gamble Pampers in Italy in 1980 and the AT&T account that launched cellular telephones in America in 1983.

In 1984, after the breakup of AT&T, Drenttel won and managed the cellular telephones advertising accounts for two of the regional Bell Operating Companies, Ameritech and Pacific Telesis.

His four years of international experience at Saatchi & Saatchi included one year managing P&G Canada accounts and three years as a managing director of Saatchi & Saatchi Italy, during which time agency billings and staff increased five-fold.

Drenttel left Saatchi & Saatchi Advertising as senior vice president in 1985.

From 1985 to 1997, Drenttel was the president and a partner of Drenttel Doyle Partners, a design company that worked in a wide range of areas, including corporate design, new product development, package design, collateral materials and advertising, marketing consultation, architectural and environmental graphics, and editorial design.

Drenttel ran the firm, along with principals Stephen Doyle and Thomas Kluepfel.

Drenttel Doyle Partners was first located at 77 Irving Place and then at 1123 Broadway, both in New York City.

Among its accomplishments, Drenttel Doyle Partners made a significant impact on magazine design with its design of Spy Magazine and The New Republic in 1986; designed the identity for the World Financial Center in 1988; launched retail cash machines for Citibank in 1992; repositioned the Cooper-Hewitt Museum as the National Design Museum in 1995; designed Martha Stewart products into K-Mart in 1997; and created graphic identity programs for three national educational institutions: Teach for America in 1994, Edison Project in 1994 and Princeton University in 1996.

Additional selected clients over a 12-year period included Brooklyn Academy of Music, Champion Paper, Elektra Records, Farrar Straus & Giroux, HarperCollins, Hewitt Associates, Inc. Magazine, Metropolitan Transportation Authority, Museum of Modern Art, National Audubon Society, The New Republic, Olympia & York, Springs Industries, St. Vincent's Hospital, and Wildlife Conservation Society.

In 1997, Drenttel started Winterhouse with his partner, Jessica Helfand.

Winterhouse is a graphic design consultancy studio focused on publishing and online media, cultural and educational institutions, and design and social innovation that first operated from 214 Sullivan Street, New York City.

In 1997, Winterhouse also established its own publishing company, Winterhouse Editions, focused on literature, design and cultural criticism.

Books published included works by Paul Auster, Thomas Bernhard, Michael Bierut, Paul Celan, Gloria Feldt, Grolier Club, Jessica Helfand, William Helfand, Siri Hustvedt, Hans Erich Nossack, James Salter, Susan Sontag, Leon Wieseltier and Hanns Zischler.

Some works were published under the Winterhouse imprint with the Yale University Press, University of Chicago Press and Princeton Architectural Press.

Additionally, Winterhouse published Below the Fold: an occasional journal exploring topics through visual narrative and critical inquiry.

In June 1998, the studio moved to Falls Village, Connecticut.

From its rural location in northwest Connecticut, Drenttel sought to create a new kind of design practice that innovated how designers participate in large social issues and programs, both nationally and internationally.

Winterhouse Studio initially focused on publishing and editorial development; new media; and cultural, educational and literary institutions.

The studio designed Netscape tools, browser and homepage in 1998-1999, University Business in 1998, New England Journal of Medicine in 2000, Legal Affairs, Norman Rockwell Museum in 2002, Berkshire Taconic Community Foundation in 2003, New York University School of Journalism and The Paris Review in 2004, Yale Law Journal and The Poetry Foundation in 2005, The New Yorker in 2007, Archives of American Art Journal, Yale Environment 360 and Teach For All in 2008, and Harvard Law Review in 2010.

Additional clients included Yale University Press, Errol Morris, Stora Enso, Global Centre for the Responsibility to Protect, Smithsonian Archives of American Art, Children's Television Workshop, among others.

Drenttel established Winterhouse Institute in 2006 with the intent to focus on non-profit projects that support design innovation and education, as well as social and political initiatives.

In 2006, Winterhouse Institute created the Winterhouse Awards for Design Writing & Criticism to increase the understanding of design, both within the profession and throughout American life.

A collaboration with AIGA, the $10,000 award (along with additional $1,000 student prizes) recognized excellence in writing about design and encouraged the development of new young voices.

Polling Place Photo Project was launched by Winterhouse Institute in October 2006 before the mid-term elections (in collaboration with AIGA).

For the 2008 elections, the project was supported by The New York Times as a part of its political coverage — with photos appearing on the paper's homepage on Election Day, November 11, 2008, when Barack Obama was elected President.

In 2010, Drenttel was elected to the Art Directors Hall of Fame and the Alliance Graphique Internationale, and was the first Henry Wolf Resident in Graphic Design at the American Academy in Rome.

He lectured widely in the U.S. and abroad.

He lived in Hamden, Connecticut, with his wife, Jessica Helfand, son, Malcolm, and daughter, Fiona.

In 2011, Winterhouse Institute became a 501c3 non-profit organization.

After five years of recognizing the best in design writing by authors under 40 in the United States, the competition was discontinued in 2011.

The Polling Place Photo Project was a nationwide experiment in citizen journalism to capture democracy in action: an archive of photographs taken by citizens at polling places on election days.

In 2012, he was the president of Winterhouse Institute, vice president of communications and design for Teach For All, co-director of the Transform Symposium at the Mayo Clinic Center for Innovation, and the recipient of Rockefeller Foundation support to develop models for design and social change.

He was president emeritus of AIGA, a fellow of NYU Institute of the Humanities, a senior faculty fellow and social enterprise fellow at Yale School of Management, and the publisher and editorial director of Design Observer, a website covering design, social innovation, urbanism and visual culture.