Scooter Braun

Following the Holocaust, Ervin's parents lived in Hungary until 1956, when they immigrated to the United States.

Ervin grew up in Queens, and became a dentist and high-school basketball coach; Susan Schlussel Braun was an orthodontist.

After the couple married, they settled in Cos Cob, Connecticut.

Braun has four siblings.

He attended Greenwich High School, where he was elected class president.

Braun attended Emory University in Atlanta, where he played college basketball until his sophomore year.

He dropped out of college in his junior year.

Braun began organizing parties while studying at Emory University.

Scott Samuel "Scooter" Braun (born June 18, 1981) is an American entrepreneur, record executive, and the CEO of HYBE-America, the North American subsidiary of South Korean entertainment company Hybe Corporation.

He has served as talent manager for high-profile music industry artists including Justin Bieber, Kanye West, Ariana Grande, Demi Lovato, J Balvin, Ozuna, Dan + Shay, and The Kid Laroi.

In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, which featured Ludacris and Eminem.

He subsequently met Dupri, the founder of So So Def Records, who offered him a job as So So Def's executive director of marketing.

Events organized by Braun in this era included parties for the 2003 NBA All-Star Game and after-parties for Britney Spears' 2004 Onyx Hotel Tour.

Braun left So So Def in 2005, and a few weeks later brokered a $12 million campaign deal between Ludacris and Pontiac.

After the Pontiac deal, Braun was hired as an entertainment consultant for the Atlanta Hawks.

He founded the record label Schoolboy Records in 2007, and co-founded RBMG Records with singer Usher to sign Bieber the following year.

He is also the co-founder of TQ Ventures and Mythos Studios, owner of Big Machine Records, and co-owner of the esports team 100 Thieves.

Braun was born in New York City to Conservative Jewish parents, Ervin and Susan Braun.

In 2007 Braun established SB Projects, an entertainment and marketing company that encompassed ventures including Schoolboy Records, SB Management, and Sheba Publishing, a music publishing firm.

The group also included RBMG, a joint venture between Braun and Usher.

School Boy Records was founded as a joint venture with Universal Music Publishing Group.

In 2008, Braun scouted Bieber, then 13, after accidentally clicking on a YouTube video of Bieber singing.

Braun urged Bieber's mother, Pattie Mallette, to bring her son to Atlanta to record demos and meet Usher.

He eventually convinced them to move permanently from Canada to the United States.

Both Usher and Justin Timberlake expressed interest in signing Bieber, who ultimately signed with Island Def Jam in partnership with Raymond-Braun Media Group (RBMG).

Braun produced Never Say Never, a documentary about Bieber that MTV reported in 2011 as "one of the highest grossing music documentaries in domestic box-office history".

The film's budget was $13 million and earned over $100 million worldwide.

Braun was the executive producer of Burden, Demi Lovato: Dancing with the Devil, The Giver, The Boy from Medellin, and Project Runway among others.

Braun signed Ariana Grande to his record label in 2013.

Braun also managed Psy, Tori Kelly, Carly Rae Jepsen, Martin Garrix, Kanye West, Black Eyed Peas, David Guetta, Lil Dicky, and others.

He acquired half of the management companies of Jason Owens’ Sandbox Entertainment, Morris Higham, Brandon Creed, Troy Carter, and a partnership with Future and Drake.

In early 2013 Braun signed Ariana Grande.

As of August 2023, Braun no longer managed Grande, Lovato, J Balvin, and Idina Menzel.

Braun was also an executive producer for the CBS drama Scorpion, which aired from 2014 until 2018.

SB Projects has handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.

The company also brokered a partnership between Kanye West and sneaker brand, Adidas.

In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Braun that included actor Kevin Hart and rapper Lil Dicky.

In its first season, Dave was the most-watched show in FX history.

In July 2019, SB Projects signed a first-look deal with Amazon Studios that included television and film scripts.

Braun's SB Projects has also had film and television projects at Netflix, Hulu, and Fox.