Sara Jo

Sara Jovanović (Сара Јовановић; ; born 29 October 1993), professionally known as Sara Jo, is a Serbian singer, songwriter, model and actress.

Jovanović was born on 29 October 1993 in Rome and was raised bilingually in Serbian and Italian.

She is the only child to kindergarten teacher, Jasna and Ministry of Foreign Affairs official, Saša Jovanović.

In 2009, the family permanently relocated to Belgrade, where Sara graduated from the Third Grammar School.

She subsequently studied Italian language at the University of Belgrade Faculty of Philology.

Jovanović displayed interest in music and performance from an early age, practicing ballet and hip-hop dance.

She has cited late 90's and early 00's performers like Britney Spears, TLC, Jennifer Lopez and Destiny's Child as her biggest influences in music.

After winning at an armature singing contest organized by the Serbian magazine Story with the covers she had been posting on YouTube, Jovanović received the opportunity to record her first song and music video, titled "Zauvek".

They placed 11th in the semi final, failing to reach the grand final.

In October 2011, she performed "Zauvek" at the late-night talk show Veče sa Ivanom Ivanovićem.

The following year, Jovanović was also featured on four tracks by rapper MCN from his self-titled debut album.

Born in Rome, she came to prominence upon competing on Prvi glas Srbije in 2012, finishing in 3rd place.

In 2012, she auditioned for the second season of the singing competition Prvi glas Srbije.

Mentored by Aleksandra Radović, Jovanović reached the show's grand final where she finished as the second runner-up.

She was especially noted for her showmanship in the live show phase, being described as the "new energy on the music scene" by the Serbian Cosmopolitan.

Subsequently, as a member of Moje 3, Jovanović represented Serbia in the Eurovision Song Contest 2013 in Malmö, Sweden with "Ljubav je svuda".

The following year, the producers of Prvi glas Srbije formed a girl group, called Moje 3, consisted of Jovanović and her fellow-finalists Mirna Radulović and Nevena Božović, in order to compete in the national selection competition for the 2013 Eurovision Song Contest.

On 2 March, Moje 3 were chosen as the Serbian representatives for the 2013 Eurovision hosted by Malmö, Sweden with their song "Ljubav je svuda", by receiving 42.5% of the public votes.

After Eurovision she collaborated with singer Marko Mandić on the single "Ujutru", released in June 2013.

In September, Jovanović became a contestant on the first season of the reality competition Tvoje lice zvuči poznato, where she placed as the runner-up to singer Ana Kokić.

In June the following year, Jovanović released her first official single, titled "Ko je ovde ko", under IDJTunes.

Her official debut solo single, "Ko je ovde ko", was released in 2014.

On May 14, they performed in the Eurovision's first semi final, placing 11th with 46 points and thus failed to qualify for the grand final.

Moreover, Moje 3 also received the Barbara Dex Award for the worst dressed act.

She also covered "Provokacija" by Boban Rajović for the 2014 movie Little Buddho.

Jovanović subsequently released the singles "Mahovina" and "Probaj" in December 2014 and July 2016, respectively.

In 2016, she also reunited with Mandić to cover "Troje" by Moby Dick for the purposes of the film The Samurai in Autumn.

On 25 December 2016, in Sava Centar, Jovanović made her theatre debut, portraying Cinderella in a musical play, which subsequently toured around Serbia.

It was followed by a series of other standalone singles, including "Nemam vremena za to" (2017), "Mili mili" (2019) and "Muškarčina" (2022).

Her debut album, Bez kontrole, was released in June 2023.

It spawned two singles: "Divlja" (2021) and "Zar ne" (2022).

Additionally, Jovanović competed on the first season of Tvoje lice zvuči poznato and has also been involved as an actress in theater, television and voice acting.

Moreover, she has modeled for fashion campaigns, including continuous collaboration with Adidas in Serbia since the beginnings of her career.

In May 2017, Sara Jo released the single "Nemam vremena za to", produced by Coby, under new label - Bassivity Digital.

It became her first music video to collect over ten million views on YouTube.

The same year, she also collaborated with Tuborg GreenFest on the single "Samo ti", which samples samples Major Lazer's "Tuborg Beat".

"Samo ti" was released through Universal Music Group.

Subsequently, the single "Lava" was released in May 2018.

It was followed by "Bez sna" and "Mili, mili" in January and June 2019.

During her 2019 summer tour, Jovanović performed for the first time at the Exit music festival alongside other artists from Bassivity.