Ruth Fertel

Ruth Ann Udstad Fertel (February 5, 1927 – April 16, 2002) was a Louisiana businesswoman, best known as the founder of Ruth's Chris Steak Houses, which was founded in 1965.

Ruth Ann Udstad was born into a poor family of Alsatian descent in New Orleans, Louisiana.

Her father was an insurance salesman, and her mother was a kindergarten teacher.

When she realized that it had opened on February 5, 1927, the day she was born, she took this as an omen.

Ignoring the advice of her banker, lawyer, and friends, she mortgaged her house to purchase the restaurant, even though the business had previously failed six times under the previous owner, Chris Matulich, and despite knowing nothing about the restaurant business.

She initially planned to raise just $18,000 to cover the purchase price, until it was pointed out to her that she would need an additional $4,000 to cover the cost of renovations and food.

In 1932, during the Great Depression, she and her family relocated to her mother's birthplace, the community of Homeplace in Plaquemines Parish, which was about 60 miles from New Orleans.

(Note: some sources claim she was either born or grew up in Happy Jack, Louisiana, also in Plaquemines.)

She skipped several grades in elementary school, and graduated at age 15.

The family used the money from her brother Sig's World War Two G.I. Bill benefits to send her to Louisiana State University in Baton Rouge at 15, from where she graduated at age 19 with honors in chemistry and physics.

In 1946, Udstad obtained a job teaching at McNeese State University in Lake Charles.

She left after two semesters.

On October 2, 1948, she married Rodney Fertel, who lived in Baton Rouge and shared her love of horses, and they had two sons, Jerry and Randy.

In 1951, they opened a racing stable in Baton Rouge.

Ruth earned a thoroughbred trainer's license, making her the first female horse trainer in Louisiana.

Ruth and Rodney divorced in 1958.

In 1961, she took a job as a lab technician for physician-scientist George E. Burch at the Tulane University School of Medicine, earning $4,800 a year.

In 1965 Fertel, realizing she needed to earn more money to send her sons to college, found a classified ad in the Times-Picayune offering a restaurant for sale, the original Chris Steak House, a 60-seat restaurant at 1100 North Broad St, New Orleans.

On her first day, May 24, 1965, she sold 35 steaks at $5 each.

Within six months, she had made over double her annual salary from her previous job.

Fertel personally took a hand in every part of the business.

She had to teach herself how to butcher steak, and despite being just five-foot-two and 110-pounds, would saw up 30-pound short loins by hand until she could afford an electric band saw.

She staffed her restaurant with single mothers, saying that they were hard workers and reliable.

For many years, Chris Steak House was the only upscale restaurant in New Orleans with an all-female wait staff.

From the beginning her restaurant attracted local politicians as well as athletes, businessmen and reporters.

Local celebrities like Fats Domino were regulars.

Rodney failed in the 1969 mayoral election in New Orleans as "The Gorilla Man", often wearing a gorilla suit to campaign events, championing the cause of renovating the Audubon Zoo.

Unable to support herself and her teenage sons on her alimony payments, she initially supplemented her income by making drapes out of her own home.

In early 1976, shortly after signing a new ten-year lease on the restaurant, a fire ruined the property.

Fertel had recently acquired a second property nearby to rent out as party space.

Within seven days, she had relocated the restaurant to its new location a few blocks away at 711 Broad Street and re-opened it, expanding to 160 seats in the process.

The sales agreement prevented her from using the original name at any other address, so she named the new restaurant Ruth's Chris Steak House.

She admitted later to Fortune Magazine that "I've always hated the name, but we've always managed to work around it."

Political reporter Rosemary James noted that she "would not have missed a Friday before a major election at Ruth's Chris Steak House. That was the place to be if you wanted to get some scoops."

Fertel bought two shotgun houses behind the restaurant, remodeled and connected them, and lived there for the rest of her life.

The same year, Fertel agreed to issue her first franchise.

The first franchised restaurant was opened in 1977 by a loyal customer, Thomas J. "T. J." Moran (c. 1931-2015), in Baton Rouge, who went on to open several more franchised Ruth's Chris locations, TJ Ribs, and Ruffino's restaurants in Baton Rouge.

Fertel noted, "All our franchisees were people who had eaten at one time or another in one of our restaurants. We never looked for franchisees. They came to us."

The chain expanded rapidly over the next two decades, with over 80 locations in the US and overseas, and earning Fertel a number of accolades as an entrepreneur, and the epithet The First Lady of American Restaurants or The Empress of Steak.

She continued to run the Ruth's Chris business throughout her life.