Rose Villain

Rosa Luini (born 20 July 1989), known professionally as Rose Villain, is an Italian singer-songwriter.

Villain first achieved popularity in 2016, thanks to the platinum certified single "Don Medellín" together with Italian rapper Salmo and then, in 2020, with the quadruple platinum certified single "Chico", together with Italian rapper Guè Pequeno.

In 2021, she collaborated once again with Guè Pequeno on the songs "Elvis" and "Piango sulla Lambo".

In 2022, her single "Michelle Pfeiffer" with Tony Effe was certified platinum.

Furthermore, Rose Villain signed a deal with the Italian hip hop label Machete Empire Records and also signed a record deal with Republic Records.

On 20 January 2023, she released her first studio album, Radio Gotham which was certified platinum by FIMI.

The album contains the singles "Michelle Pfeiffer" and "Lamette", as well as the double platinum song "Fantasmi".

In 2023, she also collaborated with Achille Lauro on the triple platinum certified single "Fragole".

In 2024, she competed for the first time at the Sanremo Music Festival with the track "Click Boom!", ahead of the release of her second studio album Radio Sakura on 8 March 2024.

Rosa is the daughter of Milanese entrepreneur Franco Luini, founder of the fashion brand Tucano, and Fernanda Melloni.

Born and raised in Milan, she discovered her predisposition for singing in elementary schools.

She spent her life in Milan together with her family and her younger brother Alessandro; at age 18, she moved to Los Angeles, where she studied contemporary music at the Musicians Institute of Hollywood, majoring in rock music.

Rose studied musical instruments and was encouraged by her teachers to write lyrics.

While living in Los Angeles, she sang for a punk rock cover band called The Villains, from which her stage name, Rose Villain, was inspired.

She later moved to New York City, where she completed her studies in Broadway.

After completing her studies, she met her first managers: Mark Gartenberg, a former A&R for Sony Music Entertainment, and Eric Beall, ex-vice president creative of Sony ATV.

In 2016, she signed with the famous Italian hip hop independent label Machete Empire Records, becoming the first female artist of the roster.

On 19 July of the same year, she released her debut single, "Get the Fuck Out of My Pool", which mixed electronic music and hip hop; the music video of the song was shot between Brooklyn and Manhattan.

A couple of months later, she released her second single, "Geisha", which earned her the title "Artist of the Month" on the Italian MTV New Generation.

On 11 November 2016, the Italian rapper Salmo released the single "Don Medellín", featuring Rose Villain, for the re-release of his album Hellvisback; it peaked at number 13 on FIMI's singles chart and was certified platinum, in addition to being viewed over 16 million views on YouTube.

In 2017, Villain signed a distribution deal with Universal Music Germany; through the label, she released the a remix of "Geisha", who was remixed by Swanky Tunes.

In the same year, she released the singles "Kitty Kitty" and "Don't Call The Po-Po", shooting and directing the latter's music video in New York.

2017 is also a very difficult year for Villain, due to the untimely death of her mother.

In early 2018, she announced the signing with Republic Records, becoming the first Italian artist to sign a record deal with the label.

The first single with Republic Records, "Funeral Party", was released on 20 July 2018 and was a mix between pop and dancehall, the music video of the song was directed by the same Villain and was shot in Kingston, Jamaica.

Later that same year, she signed with Next Model Management.

On 26 July 2019, she released her second single with Republic Records called "Swoop!", produced by Sidney Swift and Sixpm; it contained a sample of Whoomp! (There It Is) by Tag Team.

She also released "Kanye Loves Kanye" via Island Records UK, with MDNT and SIXPM.

At the end of 2019, due to different artistic visions with her A&R Rose Villain ended her contract with Republic Records, refusing even to renew the deal, she decided to be an independent artist for a while; in fall 2019, she released two singles, "Sneakers" and "It's Snowing Motherfucker", releasing a music video for the former in December 2018.

She then signed with their company named Adesso, but reportedly decided to leave it in 2020.

As she met her executive producer, the Italian multiplatinum producer SIXPM, the two became engaged.

The two married on May 28, 2022, in New York.

In 2020, "Don't Call The Po-Po" was included in the soundtrack of the second season of L.A.'s Finest.

The first singles immediately caught the attention of Eddie O'Loughlin of Republic Records, who decided to meet Rose Villain and offer her a record deal.

In 2020, Rose Villain she joined MeNext Agency signed a new record deal with Arista, Sony Music Italy and she released her first single in Italian, named "Bundy".

A couple months later, she released the official single in Italian titled "Il Diavolo Piange"; its music video was shot in New York and was directed by Joe Mischo, also known as Brume.

In the summer of 2020, she was featured on "Chico" by the Italian rapper Guè Pequeno; the single was part of his studio album Mr. Fini and also featured Luchè.

"Chico" became a huge success in Italy; it peaked at number 5 on FIMI's singles charts, was certified 4× platinum, and was named as one of the ten top-selling songs in 2020 in Italy.

After the huge success of "Chico", Rose Villain released her third single in Italian, titled "Goodbye".

She appeared on "Stone Cold Digital", part of A Pale Blue Dot by Dreamshade, a Swiss melodic death metal band; the album was released in March 2021.