Rodger B. MacGowan

Rodger B. MacGowan (born 1948) is an artist, game developer, art director and magazine publisher who has been active in the board wargame industry since the 1970s.

MacGowan is a prolific artist of cover art for wargames, and the wargaming magazine he founded, Fire & Movement, won the Charles S. Roberts Award several times while under his editorial control.

Rodger MacGowan was born in San Francisco in 1948, the son of career Marine Donald L. MacGowan, and grew up on various Marine bases in Hawaii, North Carolina, New Jersey, and California.

Rodger was a budding artist from a young age and using his personal observations of military life, he began creating military history illustrations in the seventh grade.

While attending Oceanside High School in California, he was introduced to Avalon Hill's Gettysburg by a friend, and his parents purchased a copy for him while vacationing at the Gettysburg battlefield.

Hooked on the board wargaming hobby, MacGowan started reading books about military history, and received Avalon Hill games Stalingrad and Afrika Korps as birthday gifts.

He dropped his wargame hobby after entering UCLA to study art, motion pictures, and graphic design.

Following graduation, he found work at an advertising agency, where he was serendipitously given the opportunity to create cover art for one of the agency's accounts, a science fiction magazine.

He also restarted his gaming hobby again after playing Avalon Hill's Panzer Blitz.

MacGowan kept in touch with his high school gaming friends, corresponding with them about the games he was playing and describing the games in "Battle Reports" which included maps and analyses.

These proved to be so popular with his friends that he expanded his concept to create an amateur magazine, Arquebus.

MacGowan moved to Los Angeles to become a television graphic artist.

In 1975, there was no professionally-published independent review magazine for wargames – the largest, Strategy & Tactics, was owned by the games company Simulations Publications Inc., and its rival The General, was owned by games company Avalon Hill.

MacGowan saw a niche market for an independent wargames magazine and approached Baron Publishing Company, who expressed interest in printing it as long as MacGowan paid all printing costs after the first issue.

MacGowan created the company RBM Design Studio, borrowed money from friends, and published the first issue of his new bi-monthly magazine Fire & Movement in May 1976.

By the end of 1976, F&M's circulation matched that of Moves (owned by game company SPI), and was nominated for a Charles S. Roberts Award for "Best Professional Magazine".

In 1977, Avalon Hill approached RBM to produce cover art for their wargames.

MacGowan's first cover was for The Russian Campaign, which became the first American wargame to portray Soviet soldiers on its cover.

In 1977, MacGowan created the cover art for Avalon Hill's bestselling wargame Squad Leader.

For subsequent expansion sets and related games, Avalon Hill's plan had been to only portray German soldiers, but MacGowan insisted on using a different nationality on each box cover.

In 1978, F&M won the "Best Professional Magazine" award, and repeated this for the next five years.

MacGowan continued breaking new ground, being the first to portray Japanese pilots and crews on a wargame box for 1979's Flat Top by Avalon Hill, and the first to portray Egyptian soldiers on 1981's Suez '73 by GDW.

MacGowan quickly made a reputation for wargame cover art.

Game critic Kevin Pollock, reviewing Beachhead by Yaquinto Publications in 1980, opined that "the cover painting by Rodger B. MacGowan is excellent. I think Roger is far and away the best illustrator in the industry and I'm sure all the Squad Leader devotees out there will back up that statement."

In 1982, F&M was sold to Steve Jackson Games.

In 1990, MacGowan co-founded GMT Games, and two years later created C3i Magazine, in MacGowan's words to readers, to "inform, entertain, add to your perspective and instruct you in your enjoyment of GMT games."

For many years, MacGowan was a graphic design consultant with Computer Gaming World.

MacGowan is a prolific artist, having created over 275 pieces of box cover art for over twenty different wargame companies.

A partial list includes:

MacGowan has also created cover art for several video games including TAC, Midway Campaign, Carrier Strike, and Carriers at War.

MacGowan uses music, especially movie scores by Jerry Goldsmith, for inspiration while painting.

He is married and lives in Santa Monica, California.

The first issue was 48 pages, and had a circulation of 2000.