Rafi Fine

React Media, LLC (also known as React; formerly as Fine Brothers Productions, Inc., Fine Brothers Entertainment, Inc., FBE, Inc., and FBE, LLC ) is an American reacting, digital media and entertainment company founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983), creators and media entrepreneurs.

React Media produces the React video series, their several timed-spoiler series, narrative web series, and created a "transmedia" sitcom on YouTube, MyMusic.

The brothers grew up in the 1990s in an Orthodox Jewish family in Brooklyn.

The Fine Brothers stated they had been making videos almost their entire life; Benny, being the elder brother, would "rope [Rafi] into making all kinds of weird stuff".

New York magazine detailed the two "started recording comedy sketches as adolescents, when they got their first video camera".

They spent most of their teen years in Sullivan County, New York.

Benny started college at age 15, while Rafi attended Dickinson College for two years before transferring to Hunter College, where he got a degree in film studies.

The two began entertaining their friends with short sketches and full-length comedies shot with action figures.

The brothers said they created a live action feature in 2000 that made its way into comedy film festivals, and that they were planning to create a feature each year, hoping one would soon help them break into Hollywood.

Despite winning young filmmaker awards, they soon concluded this method would not be the best path and decided their future was on the internet, which they viewed at the time as the new film festival.

The Fines began creating content since 2003.

React Media's YouTube channels include REACT, FBE Official, and People vs Food.

The company also produces channels on Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), Snapchat (Try Not To and React) and Instagram's IGTV.

The brothers created their first website in 2003 and uploaded their first web video in 2004.

FBE has a secondary channel called FBE2, launched on May 14, 2009.

The duo ran Maker Studios throughout 2009 and were responsible for the early success and planning for what became known as multi-channel networks (MCNs).

On their main channel, FBE upload a multitude of series, creating some of the most popular scripted, narrative, and unscripted series including their reaction series.

They released behind-the-scenes content, as well as clips from their news podcast All We Know on the secondary channel.

The Fine brothers made YouTube their full time jobs in July 2010.

They incorporated the video production company as "Fine Brothers Productions, Inc."

On October 16, 2010, they uploaded the first episode of Kids React.

This was the first series in what would later become their React franchise on YouTube.

Aside from the series that the brothers directed, produced, and uploaded, the duo has uploaded popular interactive YouTube videos.

The company's channels are under the YouTube partner program, allowing them to earn money from ad revenues on their videos.

Ford and Comedy Central have sponsored them.

FBE has collaborated with other popular YouTubers Shane Dawson, ShayCarl, and KassemG.

They collaborated on their YouTubers React show and with YouTube channels Smosh and PewDiePie.

on December 13, 2011.

The Fine Brothers were guest judges on the second season of the web series Internet Icon in 2013.

In December 2013, the duo left Revision3 to sign with Fullscreen though remained vocal about YouTube multi-channel networks, devoting a segment in their update vlog series, Fine Time, discussing how to navigate them.

A third channel was launched on July 22, 2014, called React, to expand their React content.

FBE soon joined the Maker Studios venture and said after speaking with Shane Dawson about a plan for the project, "We were the head of production and head of creative."

On April 30, 2014, it was announced that a spin-off of FBE's React series called React to That was going to be aired on Nickelodeon.

FBE said in an episode of Fine Time, however, that they planned on continuing to upload YouTube videos consistently.

Nickelodeon aired 12 episodes of the show.

Because of the controversy over an attempt to license and trademark the term "React", as well as the names of their series, React Media's channels lost hundreds of thousands of subscribers in early 2016.

React has produced multiple shows (React to That, Celebs React, Six Degrees of Everything, Emo Dad, and Sing It!), and released F the Prom, their first feature film, in 2017.

FBE has over eight billion views and over 32 million subscribers.

FBE found success on YouTube where their main channel, TheFineBros (later renamed Fine Brothers Entertainment, and currently FBE), had more than 19 million subscribers and 7.8 billion video views as of May 2019.

In 2020, the company become embroiled in allegations by both current and former employees of systemic and casual racism in the workplace, as well as the way in which they presented their content.