Mr. Brainwash

Thierry Guetta (born January 31, 1966), best known by his moniker Mr. Brainwash, is a French-born Los Angeles–based street artist.

The 65-by-225-foot mural on the wall of the Century 21 department store in Lower Manhattan commemorates those affected by the terrorist attacks of September 11, 2001.

The exhibit was held in Los Angeles, California, on June 18, 2008, and was a popular success.

Mr. Brainwash's first solo show, Life Is Beautiful, opened in the summer of 2008, in a former T.V. studio in Hollywood.

The show garnered the cover of LA Weekly, one of Los Angeles' most circulated publications.

Life Is Beautiful attracted thousands of people who lined the streets for blocks.

Featuring a 20-foot robot, a pyramid made of 20,000 books and a life-size recreation of Edward Hopper's "Nighthawks," Life Is Beautiful's exhibition time extended to three months, attracting a total of 50,000 visitors.

In 2009, Madonna paid Guetta to design the cover art for her Celebration album.

In 2009, when Madonna was set to release her greatest hits compilation, Celebration, she asked Mr. Brainwash to design the cover.

According to the 2010 Banksy-directed film Exit Through the Gift Shop, Guetta was a proprietor of a used clothing store, and amateur videographer who was first introduced to street art by his cousin, the street artist Invader, and who filmed street artists through the 2000s and became an artist in his own right in a matter of weeks after an off-hand suggestion from Banksy.

A number of critics have observed that his works strongly emulate the styles and concepts of Banksy, and have speculated that Guetta is an elaborate prank staged by Banksy, who may have created the works himself.

Banksy insists on his official website, however, that Exit Through the Gift Shop is authentic and that Guetta is not part of a prank.

His work sold for five-figure sums at his self-financed debut exhibit Life Is Beautiful, due, it is thought, to a mixture of an overheated and hyped street art market and his endorsements from Banksy and Fairey.

On February 14, 2010, Guetta opened his second show in New York City.

The show Life Is Beautiful: Icons covered 15000 sqft of an abandoned warehouse in the Meat Packing District to create a gallery.

According to Anthony Haden-Guest, a portrait of Jim Morrison made of broken vinyl records in a simplistic version of the style of mosaicist Ed Chapman was sold for $100,000.

Massive cans were created for the show, ranging in size from 4 ft to 12 ft and are now embodied as prints in a series.

At Art Basel in Miami, in 2010, without any announcement or notice, Mr. Brainwash took over a 25,000 square foot building in South Beach with a colorful art spectacle entitled, "Life Is Beautiful: Under Construction."

On October 6, 2011, Guetta opened a solo exhibition at Opera Gallery in London.

The previous night the street outside the gallery was sprayed with paint by RSH as a statement about the false nature of Mr. Brainwash's artwork.

Mr. Brainwash made his Canadian debut at the Toronto International Film Festival in 2011, by placing installations all over the city.

They included his signature 8-foot tall spray can sculptures, each one a different film genre, and lifesize Canadian Mounties cutouts, armed with boom mics and cameras.

MBW will be participating in multiple events and a collaboration about the festival exhibit with Grace Kelly.

In 2011, Mr. Brainwash headed back to Miami for Art Basel with a new show, Life Is Beautiful: Untitled.

Occupying the same South Beach space, he constructed fiberglass sculptures and mixed media canvases.

Google chose this space to unveil their Google Music platform on November 11, 2011.

The event featured performances by Busta Rhymes, Drake, and Maroon 5.

Mr. Brainwash created a huge mural in honor of 9/11, which was located on the side of Century 21 (on Church between Dey Street and Cortlandt Street) across from the WTC site.

In 2012, during the Summer Olympics in London, Mr Brainwash made his second show in the UK in the Old Sorting Office, a colossal space in London's West End.

Works include a 6-story tall Queen Elizabeth II, in her coronation attire, holding a Union Jack spray can, "God Save the People," a giant bucket of beans, a 20 ft. tall gorilla, a 20 ft tall Kate Moss on the front of the building, the Olympic rings in paint buckets, and a life-size taxi cab in a matchbox.

David Guetta played the opening.

In October 2013, Guetta took part in Art Wars at the Saatchi Gallery curated by Ben Moore.

Guetta was issued with a stormtrooper helmet, which he transformed into a work of art.

Proceeds went to the Missing Tom Fund set up by Ben Moore to find his brother Tom who has been missing for over ten years.

The work was also shown on the Regents Park platform as part of Art Below Regents Park.

Mr. Brainwash returned to Art Basel in 2013, taking up residency in Gale South Beach on Collins Avenue.

This show included large scale oil paintings and sculpture, including a 3-story-tall Mona Lisa with a mohawk.

Taking over an 80,000 square foot building in the center of the city, Mr. Brainwash also gave artists the opportunity to be a part of this show.

For the exhibition, he donated over 20,000 square feet of space to showcase donated works from around the globe.

In 2015, Mr. Brainwash returned to New York City to create another mural in remembrance of September 11.