Age, Biography and Wiki
Mary Wells Lawrence (Mary Georgene Berg) was born on 25 May, 1928 in Youngstown, Ohio, U.S., is an American advertising executive. Discover Mary Wells Lawrence's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Learn How rich is she in this year and how she spends money? Also learn how she earned most of networth at the age of 95 years old?
Popular As |
Mary Georgene Berg |
Occupation |
Advertising executive |
Age |
95 years old |
Zodiac Sign |
Gemini |
Born |
25 May, 1928 |
Birthday |
25 May |
Birthplace |
Youngstown, Ohio, U.S. |
Nationality |
United States
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We recommend you to check the complete list of Famous People born on 25 May.
She is a member of famous Founder with the age 95 years old group.
Mary Wells Lawrence Height, Weight & Measurements
At 95 years old, Mary Wells Lawrence height not available right now. We will update Mary Wells Lawrence's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.
Physical Status |
Height |
Not Available |
Weight |
Not Available |
Body Measurements |
Not Available |
Eye Color |
Not Available |
Hair Color |
Not Available |
Who Is Mary Wells Lawrence's Husband?
Her husband is Bert Wells (m. 1949-1952) (m. 1954-1965)
Harding Lawrence (m. 1967-2002)
Family |
Parents |
Not Available |
Husband |
Bert Wells (m. 1949-1952) (m. 1954-1965)
Harding Lawrence (m. 1967-2002) |
Sibling |
Not Available |
Children |
Not Available |
Mary Wells Lawrence Net Worth
Her net worth has been growing significantly in 2023-2024. So, how much is Mary Wells Lawrence worth at the age of 95 years old? Mary Wells Lawrence’s income source is mostly from being a successful Founder. She is from United States. We have estimated Mary Wells Lawrence's net worth, money, salary, income, and assets.
Net Worth in 2024 |
$1 Million - $5 Million |
Salary in 2024 |
Under Review |
Net Worth in 2023 |
Pending |
Salary in 2023 |
Under Review |
House |
Not Available |
Cars |
Not Available |
Source of Income |
Founder |
Mary Wells Lawrence Social Network
Instagram |
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Wikipedia |
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Imdb |
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Timeline
Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive.
She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work.
She was the first female CEO of a company listed on the New York Stock Exchange.
In the late 1940s, she studied for two years at the Carnegie Institute of Technology in Pittsburgh, Pennsylvania, where she met industrial design student Burt Wells.
While there she became a member of Kappa Alpha Theta.
In 1949, they married and moved to Youngstown, Ohio.
She began her advertising career there in 1951, as a copywriter for McKelvey's department store.
She relocated to New York City, where she studied theater and drama.
By 1952, she had become Macy's fashion advertising manager.
At the time, known as, “Mary Wells,” Berg worked as a copywriter and copy group head at McCann Erickson in 1953, later joining the Lennen & Newell advertising agency's "brain trust."
She divorced Wells that year, only to remarry him in 1954.
In 1957, she began a seven-year tenure at Doyle Dane Bernbach (now DDB Worldwide).
Lawrence was behind the Benson and Hedges marketing campaign in the late 1960s which increased the sales of Benson and Hedges from 1 billion cigarettes in 1966 to 14 billion cigarettes in 1970.
Following the success of the Braniff campaign, and due to being denied a promotion promised to her, Lawrence founded Wells Rich Greene on April 5, 1966, and became the agency's president.
Major WRG clients included American Motors, Cadbury Schweppes, IBM, MCI Communications, Pan American World Airways, Trans World Airlines, Procter & Gamble, Ralston Purina, RC Cola, and Sheraton Hotels and Resorts.
She divorced Bert a second time in 1965, and married former Braniff International Airways president Harding Lawrence on November 25, 1967.
Mr. Lawrence had four children: sons Harding, Jr., who died in infancy, James B., State Rights, and one daughter, Deborah.
Braniff remained a Wells Rich Greene client through 1968.
By 1969, Lawrence was reported to be the highest-paid executive in advertising.
She was selected by U.S. Vice President Nelson Rockefeller to be a member of his Commission on Critical Choices for Americans, and was also invited by U.S. President Gerald Ford to represent business at an Economic Summit in Washington, D.C.
After Lawrence stepped down as CEO in 1990, the agency was sold to Boulet Dru Dupuy Petit, and became known as Wells Rich Greene BDDP.
The agency officially ceased operations in 1998, and donated its archive of print and television ads to Duke University's John W. Hartman Center for Sales, Advertising and Marketing History.
A partial listing of Wells Rich Greene advertising campaigns:
Lawrence had two daughters with Bert Wells, Pamela and Kathy.
He died on February 16, 2002, at age 81 of pancreatic cancer.
The members of this revolutionary new think tank were dubbed "Tinker's Thinkers".
The "Thinkers" would create ad campaigns for other agencies at Interpublic, a holding company of many US advertising firms.
Lawrence had previously worked for Tinker at McCann-Erickson, and was excited to partner with him again.
Her star rose in the advertising world with the success of her advertising campaign for Braniff International Airways, "The End of the Plain Plane".
She hired Alexander Girard as project designer, and designer Emilio Pucci to create new uniforms for the airline's flight attendants and crew.
The campaign was lauded as critical to the airline's revolutionary turnaround.
Lawrence is one of the five founders of wowOwow, a website created, owned, and written by women for women, which launched on March 8, 2008, International Women's Day.
The WOW contributors are Candice Bergen, Joan Juliet Buck, Joan Ganz Cooney, Joni Evans, Whoopi Goldberg, Judith Martin, Sheila Nevins, Peggy Noonan, Julia Reed, Liz Smith, Lesley Stahl, Marlo Thomas, Lily Tomlin, Jane Wagner, and Mary Wells Lawrence.
Wells Lawrence was awarded the Lion of St. Mark for her lifetime achievements at the 2020 Cannes Lions Festival of Creativity.
Mary Georgene Berg was born in Youngstown, Ohio, United States.