Age, Biography and Wiki

Marcel Bleustein-Blanchet was born on 21 August, 1906 in Enghien-les-Bains, France, is a French businessman (1906–1996). Discover Marcel Bleustein-Blanchet's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Learn How rich is he in this year and how he spends money? Also learn how he earned most of networth at the age of 90 years old?

Popular As N/A
Occupation miscellaneous
Age 90 years old
Zodiac Sign Leo
Born 21 August, 1906
Birthday 21 August
Birthplace Enghien-les-Bains, France
Date of death 11 April, 1996
Died Place Paris, France
Nationality France

We recommend you to check the complete list of Famous People born on 21 August. He is a member of famous Miscellaneous with the age 90 years old group.

Marcel Bleustein-Blanchet Height, Weight & Measurements

At 90 years old, Marcel Bleustein-Blanchet height not available right now. We will update Marcel Bleustein-Blanchet's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.

Physical Status
Height Not Available
Weight Not Available
Body Measurements Not Available
Eye Color Not Available
Hair Color Not Available

Who Is Marcel Bleustein-Blanchet's Wife?

His wife is Sophie Vaillant

Family
Parents Not Available
Wife Sophie Vaillant
Sibling Not Available
Children 3, (including Élisabeth Badinter)

Marcel Bleustein-Blanchet Net Worth

His net worth has been growing significantly in 2023-2024. So, how much is Marcel Bleustein-Blanchet worth at the age of 90 years old? Marcel Bleustein-Blanchet’s income source is mostly from being a successful Miscellaneous. He is from France. We have estimated Marcel Bleustein-Blanchet's net worth, money, salary, income, and assets.

Net Worth in 2024 $1 Million - $5 Million
Salary in 2024 Under Review
Net Worth in 2023 Pending
Salary in 2023 Under Review
House Not Available
Cars Not Available
Source of Income Miscellaneous

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Timeline

1906

Marcel Bleustein-Blanchet (21 August 1906 – 11 April 1996) was a French entrepreneur and advertising magnate best known as the founder of Publicis Groupe.

He is also credited with inventing radio advertising in France, helped create the first French opinion polls, introduced Édith Piaf to the French public, and fought with the Free French forces during World War II.

Born the youngest of nine, he was the son of Abraham Bleustein, a poor Russian-Jewish used furniture salesman in northern Paris, Marcel Bleustein left school at the age of 12 to help out in the family furniture business.

1926

He founded Publicis in 1926 in a small apartment above a butcher's shop.

1935

In 1935, he purchased Radio LL from the radio manufacturer Lucien Lévy.

He renamed it Radio Cité, and introduced France's first news broadcasts as well as its first radio jingles.

Radio Cité also helped launch singer Édith Piaf.

1939

In 1939, Marcel Bleustein married Sophie Vaillant, an English teacher who was the granddaughter of Édouard Vaillant, a well-known 19th century Socialist politician.

They had three daughters, including Élisabeth Badinter, a prominent feminist writer and philosopher who chairs the supervisory board of Publicis Groupe.

When the Second World War broke out, Marcel Bleustein's companies were confiscated by the German occupation forces as "Jewish properties".

1940

Marie-Francoise (born in 1940) died in a car accident in 1968, and Elisabeth (born in 1944) became the heir apparent to the Publicis fortune in 1996 and one of modern France's greatest intellectuals.

The family practiced Judaism and Catholicism simultaneously.

1943

From July to October of 1943, Bleustein was imprisoned by the fascist government of the Spanish dictator Francisco Franco but was later released thanks to British intervention.

He joined the Resistance, took the code-name "Blanchet", and was detached to serve as a co-pilot for the US Eighth Air Force, flying bombing missions over France and the Netherlands.

When the war ended, he rebuilt Publicis from scratch, introducing the first opinion polls in France and developing the then-American fields of consumer research and brand analysis.

He retained his Resistance name of Blanchet, adding it legally to his original name.

After the war, Bleustein-Blanchet reopened Publicis and, calling them on the phone himself, rapidly regained old and new clients, notably Shell, Colgate-Palmolive, L'Oreal, Renault, Dim and many others.

1957

In 1957 he opened the first "Publicis Drugstore" on the ground level of Publicis' headquarters, 133 avenue des Champs Elysées, former location of the Astoria hotel.

The "Drugstore" was a huge success and immediately became the rendez vous point of the cool parisian youth.

1970

During the 1970s, under the leadership of Bleustein-Blanchet and his successor, Maurice Lévy, Publicis became an international communications group and is now the third largest communications group in the world.

1975

He was a founding member of L’Académie nationale des arts de la rue (ANAR) created in 1975 with Jacques Dauphin, Maurice Cazeneuve, Paul Delouvrier, Georges Elgozy, Roger Excoffon, Abraham Moles, and André Parinaud.

1996

Marie-Francoise's untimely death in 1968 put an immense strain on the couple's marriage, but they nonetheless remained devoted to one another until Marcel's death on April 11, 1996.

In addition to his Jewish and Catholic faith, Bleustein-Blanchet also had an active interest in Eastern religions and believed in reincarnation.

2008

In 2008, twelve years after his death, the American Advertising Federation announced that Marcel Bleustein-Blanchet would become the first non-American to be named to the Advertising Hall of Fame.

The Bleustein-Blanchets had three daughters.