Maine Mendoza

Nicomaine Dei Capili Mendoza-Atayde (born March 3, 1995) is a Filipino actress and television personality.

She is best known for her viral Dubsmash videos and her role as Yaya Dub in the noontime reality show Eat Bulaga! segment "Kalyeserye", previously aired on GMA Network and worldwide via GMA Pinoy TV.

Maine Mendoza was born as Nicomaine Dei Capili Mendoza on March 3, 1995, in Santa Maria, Bulacan, Philippines to Mary Ann and Teodoro Mendoza.

Mary Ann is an accountant who owns a number of gasoline stations in Bulacan while Teodoro is an engineer who ventures on road construction business.

She has two brothers and two sisters.

All of the names of her siblings also start with "Nico".

She finished her high school at St. Paul College of Bocaue in Bulacan.

She completed a bachelor's degree in hotel, restaurant and institution management major in culinary arts at De La Salle-College of St. Benilde.

She had her internship at The Sagamore in Bolton Landing, New York.

Mendoza and Arjo Atayde got married on July 28, 2023, at the Alphaland Baguio Mountain Lodges Chapel in Baguio City.

The private ceremony was attended by their families and closest friends.

Her rise to fame is often described as phenomenal and unconventional due to the unscripted forming of AlDub love team in Eat Bulaga! on July 16, 2015, where she was paired with Alden Richards.

AlDub is a portmanteau of Richards' first name and Mendoza's character in "Kalyeserye".

Beyond Eat Bulaga!, Mendoza featured in the 2015 film My Bebe Love: #KiligPaMore, for which she won Best Supporting Actress at the 41st Metro Manila Film Festival.

In the early part of 2015, Mendoza posted a Dubsmash compilation on Facebook, where she impersonated Kris Aquino; the video went viral with one million views overnight.

This earned her the title "Queen of Dubsmash" in the Philippines.

Subsequently, she was cast as Yaya Dub (also known as Divina Ursula Bukbukova Smash ), the personal assistant of Lola Nidora (portrayed by Wally Bayola), on Eat Bulaga!'s "Juan For All, All For Juan" segment and first appeared on July 4, 2015.

Her character in the segment was paired with fellow Eat Bulaga! co-host Alden Richards that was done without any script, on July 16, 2015, in the romantic-comedy sketch portion of the show titled "Kalyeserye."

The couple became popularly known as AlDub, a combination of Richards' first name and Mendoza's character in "Kalyeserye."

Their pairing resulted to their wide exposure and to the further increase of the TV ratings of Eat Bulaga! In November 2015, Mendoza joined the cast of Princess in the Palace as Chef EliZe, her first appearance in an actual teleserye.

In December 2015, she appeared as a guest star in the TV sitcom Vampire Ang Daddy Ko and in the Sunday noontime variety show Sunday PinaSaya.

Mendoza and Richards starred in a 2015 Metro Manila Film Festival (MMFF) entry entitled My Bebe Love #KiligPaMore together with Vic Sotto and Ai-Ai de las Alas.

Jose Javier Reyes, the director of the film, confirmed the inclusion of Mendoza in the motion picture.

Mendoza plays Anna Carillo, the stubborn and rebellious child of Vic Sotto's character.

She was given the Best Supporting Actress award by the MMFF for her role.

In November 2015, they appeared in GMA Network's station ID for Christmas.

Even though she appears in GMA, she is not a member of the GMA Artist Center and her career is being managed by Triple A, the talent management arm of Antonio P. Tuviera who is the executive producer of Eat Bulaga!.

She has appeared as the cover girl for Meg magazine and Preview magazine for November 2015.

Mendoza and the cast of "Kalyeserye" segment were featured on YES! magazine's November 2015 issue.

She was the lead actress in the 2016 film Imagine You & Me, where she also wrote and sang its theme song.

Mendoza has a passion for writing, having been a blogger even before she entered show business.

Mendoza participated in the Lenten season drama specials of Eat Bulaga! in March 2016.

She reprised her role as Divina/Yaya Dub in Kaputol ng Buhay and starred as Dani in God Gave Me You where she won the Darling of the Screen award and was nominated for Most Dramatic Performance by a Lead Star in Eat Bulaga!'s 3rd EB Dabarkads Awards held on April 2, 2016.

Mendoza and Richards starred in film Imagine You & Me as lead actors.

Some of the scenes of the film were shot in Como, Italy.

In October 2017, she released her first autobiographical book entitled Yup, I Am That Girl., which is an unfiltered version of her personal blog Pessimistic Optimist Bella.

In 2017, Mendoza and Richards starred in their first prime time television series Destined to be Yours where Mendoza played the role as Sinag Obispo, a radio DJ and the love interest of Benjie Rosales who is an architect played by Richards.

In October 2017, Mendoza and Richards headlined in an Eat Bulaga! produced television film entitled Love is... with Adolf Alix Jr as the director.

Since December 2017, Mendoza frequently appears playing different guest roles in Daig Kayo ng Lola Ko.

Mendoza and Richards have done a number of product endorsements while Mendoza also appeared in a number of advertisements by herself.