Magnus Walker

Magnus Walker (born July 7, 1967) is a British former fashion designer and car collector.

Walker was born in 1967 to middle-class parents.

With his and his wife's fashion business soaring, Walker was finally able to fulfill his childhood dream of buying a Porsche when he bought a 1974 Porsche 911 in 1992.

Growing up in Sheffield, England, Walker's fascination with the Porsche brand sparked when his father took him to the 1977 Earl's Court Motor Show as a 10-year-old, where he saw the Porsche 911 for the first time.

After that, he wrote Porsche a letter, asking for a job.

Porsche replied and encouraged him to apply for a job after finishing school.

However, in 1982, Magnus dropped out of school, got involved with the punk rock and heavy metal scenes, and bounced around places and jobs.

Seeing no perspective for the future in Britain, he decided to follow the American Dream and try his luck in the US.

He emigrated to the United States in 1986 at nineteen and eventually established a clothing brand, called Serious, with his late wife, Karen Caid Walker.

Having been fascinated with Porsche since childhood, Walker started collecting and customizing vintage Porsches, mostly the air-cooled 911 model.

After the documentary Urban Outlaw about his life, Walker became one of the world's most visible faces of the Porsche and car collecting scene.

He got accepted as an instructor at a summer camp north of Detroit in 1986.

He traveled to Los Angeles soon after the camp was over.

Shortly after he arrived in Los Angeles, Walker stumbled into fashion.

When he was a little boy, his mother Linda had taught him how to sew, and having re-sewn a pair of $10 pants to make them fit, they were noticed by Taime Downe of the band Faster Pussycat.

Walker sold Downe eight pairs of his customized pants for $25 each and soon after established a stall on Venice Beach, where he would sell customized clothing he revamped from inexpensive clothes he bought at flea markets or second-hand stores.

As the market stall took off, he created a clothing company called Serious.

Simultaneously to launching it, he met Karen Caid, who went by the name Hoochie, a designer he had run into at trade shows.

Hoochie decided to ditch her name line, Hoochie Clothing, and teamed up with Walker.

She applied her flamboyant design talents to Walker's ability to choose fabrics, which made the brand a success.

After opening a store on Melrose Avenue in LA the clothing garnered a following and was worn by Madonna, Alice Cooper, and Bruce Willis.

To accommodate their company's growth, which was now being sold by many retailers, the pair bought a run-down factory building in the Arts District of Los Angeles.

The building was used for fabrication of Serious clothing but soon became host to many TV shows, commercials, and feature films that were shot there as a popular film location.

Bruce Willis, Victoria Beckham, Jay-Z and Prince, among others, have filmed adverts, films or music videos on his company grounds.

After about 15 years of manufacturing clothes, sales of Serious clothing began to dwindle, and Walker and his wife no longer felt connected to the scene, so they closed their business.

He started to collect more cars and joined the Porsche Club of America in 2002.

He started participating in race events and focused his efforts on completing his collection of vintage 911s.

Having a background in fashion design, he did not conform to the unwritten rules of vintage car restoration and strived to turn every car he owned into a unique piece of art without compromising its Porsche roots.

Walker's newfound fame led to Porsche, 35 years after he wrote a letter of application as a child, to reach out to him.

In 2012, Canadian filmmaker Tamir Moscovici approached Walker, who had a concept for a documentary film.

The resulting short film, Urban Outlaw, was premiered at the 2012 Raindance Film Festival and turned Walker into a public phenomenon for the custom car scene.

Subsequently, he was featured in multiple automobile magazines and invited to events.

Walker displayed his cars at the 2013 Los Angeles Auto Show.

Porsche executives visited the car at the time; spokesman for the company Nick Twork was quoted as saying "“We can't go as far as to say we endorse his work. That's pretty hard for a company like ours to say, but his cars have a unique style, and we have taken notice.”

In 2014, Walker completed a Tedx Talk called "Go With Your Gut, " which has since seen more than 9.5 million views.

Walker has more than 25 Hot Wheels cars in his signature line, including multiple variations on his signature "277" race car.

He was the first personality not a professional race-car driver to have his line of signature MOMO steering wheels.

His memoir, Urban Outlaw: Dirt Don't Slow You Down, reached the U.K. best-seller list in the automotive category.

He has since been featured in a multitude of media, such as The Joe Rogan Experience (2015), and Jay Leno's Garage (2017), and the 2015 video game Need for Speed.

On June 1, 2017, Walker's book autobiography Urban Outlaw: Dirt Don't Slow You Down, was published.