Ma Jaya

Ma Jaya Sati Bhagavati (May 26, 1940 – April 14, 2012), often shortened to Ma Jaya, was a devotee of Hindu Guru Neem Karoli Baba.

Ma Jaya and DiFiore married in 1956 and had three children.

Jaya struggled with obesity in her thirties and in 1972 enrolled in Jack LaLanne weight-loss class where she learned breathing exercises for weight loss.

While practicing the breathing exercise at home, she claimed to have series of mystical visions of Jesus Christ, Bhagawan Nityananda, and Neem Karoli Baba.

After an alleged experience of stigmata, Jaya began meditating on a regular basis and became acquainted with spiritual teacher Hilda Charlton who helped to introduce her to spiritual seekers in the New York area.

She founded Kashi Ashram in Sebastian, Florida, in 1976.

Jaya's interfaith teachings included a blend of philosophy from many different religions.

She was involved in HIV/AIDS activism and hunger alleviation.

Ma Jaya was born as Joyce Green in Brooklyn, New York, and grew up in a cellar apartment near Brighton Beach.

Her mother died from cancer when Jaya was thirteen years old.

Ma Jaya said that as a young girl, she had conversations with unhoused people who lived underneath Coney Island boardwalk.

The interactions led her to spend more time on Coney Island where she eventually met her husband, Sal DiFiore.

Ma Jaya moved to Indian River County, Florida, in 1976 where she founded Kashi Ashram.

The 80 acre property, on the St. Sebastian River just west of the city of Sebastian, was developed by students.

The ashram has a communal living structure; residents help with maintenance, food preparation, and participation in yoga and meditation practices.

At one time, the ashram had more than two hundred residents.

American spiritual teacher Ram Dass wrote a 1976 Yoga Journal article entitled "Egg on My Beard" which criticized Ma Jaya's teaching style as "disquieting" and referred to her as "Ms. Big" and an embodiment of the Hindu Goddess Kali.

Dass asserted that Jaya asked him and other followers to purchase costly gold bracelets and semiprecious gemstones for her personal use in grounding practices during and after meditation.

He went on to narrate an alleged incident in which Jaya, accompanied by a group of her followers, climbed an eighteen-story apartment building in New York City to gain access to his residence without his permission.

Rick Alan Ross, a self-styled cult specialist, referred to Ma Jaya as a "charismatic leader of a potentially destructive cult."

Paul R. Martin, clinical psychologist and founder of Wellspring Retreat and Resource Center described Kashi Ashram as "having all the markings of a cult."

A K–12 primary and secondary education center called the River School (originally the Ranch School) was opened in the early 1980s and closed after graduating its final class in 2005.

Jaya's daughter claimed that on December 10, 1981, she was married to 25-year-old Kevin Brannon so that she could be impregnated to allegedly provide more church members for Ma Jaya.

The Kashi Ashram and Brannon deny the sexual assault ever happened.

Ma Jaya is said to have ordered marriages between devotees who "barely knew each other," although most seemed to consent, according to follower Lyn Deadmore writing in her journal in 1981.

A spokesperson for Kashi Ashram denies these arranged marriages occurred.

An HIV/AIDS education and prevention program named the River Fund was created in 1990 and is still in operation.

Ma Jaya frequently made visits to Comprehensive AIDS Program in Palm Beach County, Florida in the early 1990s.

She was known for wearing strong perfume because, according to her, she wanted her boys to know she was there---referring to a number of men who lost their eyesight due to complications of living with AIDS.

During her visits she brought baked goods that she distributed to staff and clients of the program.

A 1993 People magazine article entitled "It's not just Waco--Cults rule by paranoia flourish under America" criticized Kashi Ashram.

Kashi Atlanta Ashram was founded in 1999 in the Candler Park neighborhood by Jaya Devi Bhagavati.

Ma Jaya faced accusations of emotional and physical assaults, substance abuse, and the promotion of cult-like practices.

The Kashi Church Foundation has denied these allegations.

An affordable living community named By the River was opened in 2009 and included accommodations for forty low-income seniors.

The retreat was visited by Julia Roberts after she discovered Ma Jaya's teachings when researching her role for the 2010 film Eat Pray Love.

Satellite branches of Kashi Ashram were established in New York, Los Angeles, Chicago, Colorado, Santa Fe, and Atlanta.

By the River was foreclosed in 2013.

The Kashi Ashram community remains active and includes a retreat center, yoga school, and sustainable farm.

In 2013, Ma Jaya's youngest daughter sued the Kashi Church Foundation in Miami court, claiming that in 1981 she was sexually assaulted by a church member after being married to him against her will.