Age, Biography and Wiki

Herta Herzog was born on 14 August, 1910 in Austria, is an American social scientist. Discover Herta Herzog's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Learn How rich is he in this year and how he spends money? Also learn how he earned most of networth at the age of 99 years old?

Popular As N/A
Occupation N/A
Age 99 years old
Zodiac Sign Leo
Born 14 August, 1910
Birthday 14 August
Birthplace N/A
Date of death 25 February, 2010
Died Place N/A
Nationality Austria

We recommend you to check the complete list of Famous People born on 14 August. He is a member of famous with the age 99 years old group.

Herta Herzog Height, Weight & Measurements

At 99 years old, Herta Herzog height not available right now. We will update Herta Herzog's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.

Physical Status
Height Not Available
Weight Not Available
Body Measurements Not Available
Eye Color Not Available
Hair Color Not Available

Dating & Relationship status

He is currently single. He is not dating anyone. We don't have much information about He's past relationship and any previous engaged. According to our Database, He has no children.

Family
Parents Not Available
Wife Not Available
Sibling Not Available
Children Not Available

Herta Herzog Net Worth

His net worth has been growing significantly in 2023-2024. So, how much is Herta Herzog worth at the age of 99 years old? Herta Herzog’s income source is mostly from being a successful . He is from Austria. We have estimated Herta Herzog's net worth, money, salary, income, and assets.

Net Worth in 2024 $1 Million - $5 Million
Salary in 2024 Under Review
Net Worth in 2023 Pending
Salary in 2023 Under Review
House Not Available
Cars Not Available
Source of Income

Herta Herzog Social Network

Instagram
Linkedin
Twitter
Facebook
Wikipedia
Imdb

Timeline

1910

Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.

Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.

She was married to Paul Lazarsfeld, and later to Paul Massing, and was stepmother to Lazarsfeld's daughter, MIT professor Lotte Bailyn.

Originally a student of Karl Bühler at university in Vienna, Herzog elected to do her dissertation under Paul Lazarsfeld, a survey about the then-new medium of radio.

1932

She received her Ph.D. in psychology in 1932 despite developing a crippling case of polio, from which her right arm never fully recovered.

1935

In 1935, she followed Lazarsfeld to the United States and married him there shortly after Lazarsfeld's divorce from Marie Jahoda.

After a brief period as research assistant to Robert Staughton Lynd, Herzog joined the Radio Project as the Associate Director for consulting studies.

1938

At the Radio Project, she was part of the team of that conducted the groundbreaking research on Orson Welles' 1938 broadcast of The War of the Worlds in the study The Invasion from Mars.

In her most famous work, "What Do We Really Know About Daytime Serial Listeners?", she surveyed housewives about their motivations for listening to radio soap operas, suggesting a conscious selection process on the part of the listener in a move away from the still dominant behaviorism theories of media effects of the time.

While Herzog was a specialist of qualitative pilot studies and is even credited with developing the modern focus group methodology, her work is characterized throughout by a pragmatic mix of qualitative and quantitative methods.

1941

Herzog's On Borrowed Experience: An Analysis of Listening to Daytime Sketches was published in the Studies in Philosophy and Social Science journal in 1941.

It was published alongside Paul Lazarsfeld’s Administrative and Critical Communications Research, Theodor Adorno’s On Popular Music, Max Horkheimer’s Art and Mass Culture, Harold Lasswell’s Radio as an Instrument of Reducing Personal Insecurity and Herbert Marcuse’s Some Social Implications of Modern Technology.

Herzog was a pioneer of the uses and gratifications approach to the study of radio broadcast programs, with On Borrowed Experience examining the study of female audience for daytime radio serials.

On Borrowed Experience has had a revival in Canonic Texts.

Herzog’s study involved asking questions to women who listen to daytime radio programs on a regular basis, with questions including "what do the programs mean to you?"

"why do you listen to the programs?"

and "what do you do with what you hear on the programs?"

From the responses to these questions, Herzog summarized them into one "stereotyped formula" of "getting into trouble and out again".

Herzog is also able to determine a correlation between the number of programs listened to per day and the complexity of the listener's troubles, "The more complex the listener’s troubles are or the less able she is to cope with them, the more programs she seems to listen to".

Herzog alludes to three main types of gratification for listening:

Critics now see On Borrowed Experience as part of the Columbia School.

The Columbia School engaged in new methods to gauge audience attitudes and behaviours rather than simply studying content.

Liebes explains, "Its view of the audience is not at all limited to reporting on what people do "with" the media, but also in the spirit of critical theory, on what the media do "to" them".

Herzog's choice to interview the radio listeners, rather than simply analyse the content, gives the listeners a voice and the opportunity to justify their actions, as opposed to Herzog making assumptions.

Liebes explains "This is read as treating audiences with respect, analyzing the content from their own perspective."

1943

In 1943, Herzog left the Radio Project and joined the market research department of McCann Erickson in New York City, where she eventually became chairwoman of the McCann market research unit, Marplan.

1945

She divorced Lazarsfeld in 1945 and married Rutgers University professor Paul Massing in 1954.

1964

In 1964, she joined Jack Tinker and Partners, a creative think tank set up by McCann.

1970

She retired from full-time market research in 1970 to spend more time with her husband, who had been diagnosed with Parkinson's disease.

1976

They returned to Europe in 1976.

1979

After Massing's death in 1979, Herzog returned to academia, teaching at University of Tübingen and Vienna, and publishing scholarly articles, most famously about the reception of American prime-time television soap operas (primarily Dallas and Dynasty) in Germany as well as one study about antisemitism in Austria.

1990

She continued to do research work well into the 1990s, based in Leutasch, Tyrol, near her sister's family.

2010

She died there in 2010 at the age of 99, the last survivor of the founders' generation of market research.