Fred Hayman

Fred Hayman was born on May 29, 1925 in St. Gallen, St. Gallen, Switzerland as Fred Jules Pollag. He was married to Betty Endo, Gale Gardner Miller, Barbara Sziraki and Thelma Bertrand.

In 1941, Fred came to the United States, and was employed at the Waldorf-Astoria Hotel in the hospitality field. In 1954, Fred came to Beverly Hills to direct the Beverly Hilton banquet facilities.

In 1972, Hayman was co-founder of the Rodeo Drive Committee, a "group that sought to help beautify that street and elevate its retail tenants. By 1990, the street was filling up with designer boutiques, Giorgio Armani, Chanel and Gucci among them.".

In 1978, Judith Krantz used Hayman's Giorgio Boutique as the setting for her 'Scruples' novel which was about "shopping, sex and social climbing in Beverly Hills.".

In 1981, Hayman created 'Giorgio Beverly Hills' perfume. The Los Angeles Times stated: "The scent sold for $150 a bottle and would go on to become one of the most successful fragrances in history, racking up more than $100 million in sales in its first four years.".

In 1987, Hayman sold the 'Giorgio Beverly Hills' name and perfume to Avon Corporation for $165 million.

In 1989, Fred Hayman became the Academy Awards fashion coordinator for eleven consecutive years. The Beverly Hills Courier stated that his role "helped return glamour -- and audience interest -- to the Oscar ceremony, while launching the institution of celebrity dressing.".

In 1994, Fred Hayman joined the Home Shopping Network (HSN) on cable television to sell leather products and perfumes.

In 2011, Fred Hayman received the 15th plaque or star on the Rodeo Drive Walk of Style.