David Pogue

David Welch Pogue (born March 9, 1963) is an American technology and science writer and TV presenter, and correspondent for CBS News Sunday Morning.

Pogue graduated from Yale University in 1985 summa cum laude, earning a bachelor's degree in music.

He spent ten years working in New York intermittently as a conductor and arranger in Broadway musicals.

Pogue wrote for Macworld magazine from 1988–2000.

His back-page column was called The Desktop Critic.

Pogue got his start writing books when Macworld owner IDG asked him to write Macs for Dummies to follow on the success of the first ...For Dummies book, DOS For Dummies, written by Dan Gookin.

Pogue has written or co-written seven books in the For Dummies series, and in 1999, he launched his own series of computer how-to books called the Missing Manual series, which now includes more than 100 titles.

Starting in November 2000, Pogue served as the personal-tech columnist The New York Times; his column, "State of the Art," appeared each Thursday on the front page of the Business section.

He also wrote "From the Desk of David Pogue," a tech-related opinion column sent to readers by e-mail.

He also maintained a blog at nytimes.com called Pogue's Posts.

Pogue joined CBS News Sunday Morning as a correspondent since 2002, writing and hosting stories on technology, science, the environment, and show business.

He has performed three times at TED conferences: in 2006, a 20-minute talk about simplicity; in 2007, a medley of high-tech song parodies at the piano (or, as Pogue joked, "a tedley,"); and in 2013, offering tips everyone should know ("a driver's ed for tech").

From 2007 to 2011, Pogue appeared on CNBC's Power Lunch in a taped, three-minute comic tech review, which then appeared on the New York Times website, nytimes.com, as well as iTunes, YouTube, TiVo, and JetBlue.

In 2007, the Discovery HD and Science channels aired his six-episode series, It's All Geek to Me, a how-to show about consumer technology.

In 2008, he performed at the EG conference, also in Monterey, talking about cellphones, the tricks they can be made to do, and how the phones are often better than the companies that market them.

He also wrote The World According to Twitter (2009) and Pogue's Basics (2014), a New York Times bestseller.

In July 2009, Pogue launched "Take Back the Beep."

The campaign was designed to raise consumer awareness about American cellphone carriers’ mandatory 15-second voice mail instructions.

Pogue wrote that the instructions are unnecessary, as most everyone knows "what to do at the beep."

However, because consumers can’t easily turn the instructions off (if at all), the instructions eat into consumers’ voice plan minutes.

"I calculated that if Verizon’s 87 million customers leave or check messages twice each business day, that comes out to $750 million of air time a year — your money and your time, listening to pointless instructions over and over again."

Pogue explained how consumers could bypass the voice mail instructions, encouraged readers to complain about the practice to their carriers, and provided links where they could file complaints.

Other media outlets reported on the "Take Back the Beep" campaign, including radio stations and blogs such as Gizmodo, Engadget, The Consumerist, and Technologizer.

As a result of the "Take Back the Beep" campaign, AT&T shortened its voicemail instructions to eight seconds down from 12 or 15, though no other carriers followed suit and Verizon Wireless did not respond to the campaign.

In November 2009, Pogue reported on a Verizon customer’s complaint that the wireless carrier charged $1.99 for "bogus data downloads" every time an internet connection was established, even if the user did not intend to use the connection.

The practice was validated by a reader who claimed to work for Verizon.

The charge resulted whenever a Verizon customer touched the up-arrow key on some Verizon phones.

The key is easy to hit accidentally and is preprogrammed by Verizon to launch the mobile Web, causing the consumer to incur a $1.99 data charge each time the key is pressed.

As a result of Pogue’s reportage, the Federal Communications Commission (FCC) asked Verizon to explain the data charge.

From 2010 to 2019, Pogue wrote a monthly column for Scientific American called "Techno Files."

He has hosted 18 Nova specials on PBS, including Nova ScienceNow, the Making Stuff series in 2011 and 2013, and Hunting the Elements in 2012.

He hosted a four-part PBS Nova miniseries about materials science called "Making Stuff," which aired on four consecutive Wednesdays starting January 19, 2011, on PBS.

It was followed by a two-hour special about the periodic table, "Hunting the Elements," which aired April 4, 2012.

In 2013, Pogue left The New York Times to join Yahoo!, where he would create a new consumer-technology Web site.

He hosted a further series, "Making More Stuff," on Nova in 2013.

Taking up where "Hunting the Elements left off, Pogue hosted a three-part PBS Nova series "Beyond the Elements," about how key molecules and chemical reactions paved the way for life on earth, including humans and their civilizations. The series aired on February 3, 2021.

Pogue's December 2022 report for CBS Sunday Morning, which questioned the safety of the Titan submersible, went viral on social media after the submersible went missing in June 2023 with five people onboard.

Pogue is a frequent speaker at educational and government conferences, addressing such topics as disruptive technology, social media, digital photography, and why products fail.

In 2018, returned to the Times as the writer of the "Crowdwise" feature for the "Smarter Living" section.

Pogue was born in Shaker Heights, Ohio, the son of Richard Welch Pogue, an attorney and former managing partner at Jones, Day, Reavis & Pogue, and Patricia Ruth Raney.