Dana White

Dana Frederick White Jr. (born July 28, 1969) is an American businessman who is CEO and president of the Ultimate Fighting Championship (UFC), a global mixed martial arts organization.

He is also the owner of Power Slap, a slap fighting promotion.

White was born in Manchester, Connecticut, to June and Dana White Sr. on July 28, 1969.

He is an Irish American.

White spent many of his early years residing in Ware, Massachusetts.

White and his sister, Kelly, were raised by their mother and her family for the majority of their childhoods.

White's mother was a nurse, and the family moved to Las Vegas when White was in third grade, as Vegas offered higher wages for nurses.

White attended Bishop Gorman High School, where he first met Lorenzo Fertitta, although they did not become close friends until years later.

White said he disliked school and "got kicked out of Gorman twice".

Despite living in Nevada, the Whites returned to the East Coast in the summers, to spend time with White's grandparents in Levant, Maine, a small town near Bangor.

White spent his senior year of high school in Maine.

After graduating from Hermon High School in 1987, White started college twice, once at Quincy College and once at UMass Boston, but dropped out during his first semester each time.

During this time, he had various jobs, such as laying asphalt, working as a bouncer at an Irish bar, and being a bellhop at the Boston Harbor Hotel.

White had begun boxing at age 17, and befriended former Golden Gloves champion Peter Welch.

Through this relationship, White decided he wanted to enter the fight business, and he started a boxing gym in Boston with Welch.

White initially intended to become a professional boxer himself, but was put off by the idea after seeing a punch drunk boxer and worrying that he would suffer the same neurodegeneration.

White then worked as a boxercise coach.

White has stated he left Boston to return to Las Vegas in the early 1990s after being threatened by mobster Whitey Bulger and his associate Kevin Weeks.

"He basically said, 'You owe us money'. It was like $2,500, which was like $25,000 to me back then, and I didn't pay him. This went on for a while and one day I was at my place and I got a call and they said, 'You owe us the money tomorrow by 1 o'clock'. I literally hung up the phone, picked up the phone and called Delta and bought a ticket to Vegas."

In Las Vegas, White continued running boxercise gyms and also began training jiu-jitsu under the tutelage of John Lewis (a competitor in UFC 22 and UFC 28), alongside Lorenzo Fertitta and his older brother Frank Fertitta III.

White had reconnected with the Fertitta brothers after meeting Lorenzo at a mutual friend's wedding; they had not spoken to each other in 10 years prior to this encounter.

It was in Lewis' practises where White met mixed martial artists Tito Ortiz and Chuck Liddell and ultimately became their manager.

While working as a manager for Ortiz and Liddell, White met Bob Meyrowitz, the owner of Semaphore Entertainment Group, the then-parent company of the Ultimate Fighting Championship (UFC).

When White learned that Meyrowitz was looking to sell the UFC, he contacted childhood friend Lorenzo Fertitta (an executive and co-founder of Station Casinos, and former commissioner of the Nevada State Athletic Commission), to ask if he would be interested in acquiring the company.

In January 2001, Lorenzo and his older brother Frank acquired the UFC for $2 million, which subsequently became a subsidiary of Zuffa.

White was installed as the company's president.

White said that when he and the Fertittas acquired the UFC, all they received was the brand name "UFC" and an old octagon.

The previous owners had stripped the company's assets to avoid bankruptcy, so much so that the UFC.com website had been sold to a company named "User Friendly Computers".

In a now-famous street interview with TMZ Sports in 2011, Dana White responded "Never Ever" to the question: "When will we see women in the UFC?"

He would later reverse this decision in February 2013 when Ronda Rousey faced Liz Carmouche in the first women's UFC match.

Over time, with White as president, the UFC developed into a highly successful business, and its gross revenue was $600 million in 2015.

In July 2016, Zuffa was sold to a consortium of investors led by WME-IMG for $4.025 billion.

White owned 9% of the company at the time of the sale.

White continued in his role as president, and was given a stake in the new business.

In May 2017, the UFC announced White would host Dana White's Contender Series. Available exclusively through UFC Fight Pass, the promotion's digital streaming service, and licensed separately from the UFC brand, the show allows up and coming fighters the chance to showcase their talents in hopes that one day they may compete in the UFC.

In August 2019, White's net worth was estimated at $500 million.

On March 18, 2019, White signed a new, seven-year contract to remain president of the UFC, as the UFC signed a deal with ESPN.

On April 3, 2023, Endeavor (re-named from WME-IMG) announced a deal that would see professional wrestling company WWE merge with UFC to form a new public company.

White will now serve as the Chief Executive Officer of the UFC.

White entered the boxing scene by co-promoting Floyd Mayweather Jr. vs. Conor McGregor due to McGregor being contracted to the UFC.