Cliff Finch

Charles Clifton Finch (April 4, 1927 – April 22, 1986) was an American politician who served as the 57th governor of Mississippi from 1976 to 1980.

Finch was born on April, 1927 in the village of Pope in Panola County, Mississippi.

He was the eldest of five children of Christine (McMinn) and Carl Finch.

His parents were poor farmers.

He was educated in Panola County schools and at the age of 18 he enlisted in the U.S. Army.

He passed General Educational Development tests and then enrolled at the University of Mississippi at Oxford in 1953.

He married Zelma Smith, a schoolteacher, on December 14, 1953.

They had four children together.

Finch opened a law practice in Batesville after earning his law degree.

He specialized in damage suits, and in time became very financially successful.

In 1958, he graduated from the University of Mississippi School of Law.

During this time he worked variously as a campus police officer, bulldozer driver, dragline operator, and cotton measurer.

In 1959 he was elected over eight opponents to the Mississippi House of Representatives, where he served from 1960 to 1964.

During this time Finch supported racial segregation and backed Governor Ross Barnett's efforts to preserve segregation in the state.

In 1964 and again in 1968, he was elected district attorney for the Seventeenth Judicial District.

In 1971, he was an unsuccessful candidate for lieutenant governor.

Despite his loss, he continued to make appearances around the state.

Finch ran for the office of Governor of Mississippi in 1975, facing William F. Winter and Maurice Dantin in the Democratic primary.

Most political observers initially doubted Finch's chances, and he placed far behind Winter in public polls.

He cast himself as "the workingman's candidate"; to do this, he used a lunch pail bearing his name as his campaign symbol and spent one day a week performing a blue collar job, including installing a car engine, pumping fuel, pricing groceries, and driving a bulldozer.

He reasoned, "When I sit down and open up my lunch box with that man or that woman who has been working side by side with me, sweating just like me, they know that I am sincere."

His one major policy proposal was the creation of a Mississippi Internal Development Assistance System (MIDAS), which entailed coordinated action among state agencies to finance and supply workers to new industries, issue low-interest long-range loans to spur development, and increased marketing to attract outside investment.

He shied away from journalists, not holding press conferences and avoiding television interviews.

Winter denounced Finch's tactics as mere gimmicks, saying, "I am convinced that the people do not want a clown or stuntman leading you for four years."

Finch retorted, "If they call them rednecks, clown, or whatever, then I'm proud to be one."

Winter led the first primary with 36 percent of the vote, while Finch came second with 32 percent and Dantin placed third.

Finch repeated his blue collar message in anticipation of the runoff, though Winter attacked him for lacking a substantive program.

Winter suggested the two debate, but Finch declined, saying he was "too busy to give Winter a platform."

He also increased his outreach to black voters, greeting a winning Miss Black America contestant at the airport and running a television ad showing him speaking about his youth to a black man.

In the runoff, Finch won with 58 percent of the vote—one of the largest victories ever in a gubernatorial runoff—taking 442,864 votes to Winter's 324,749 votes.

The 1975 general election marked the first time in decades that the Republican Party offered a serious candidate for gubernatorial office, Gil Carmichael.

A black politician, Henry J. Kirksey, also ran as an independent.

Carmichael offered specific proposals and stances, while Finch largely ignored him and espoused vague and confused statements, such as describing himself as "progressive, but conservative."

The election was close, with Finch winning with just slightly more than half the vote; the margin was about 50,000 votes, and black voters proved key to his victory.

In the same election, Evelyn Gandy won the lieutenant governorship, and Democrats retained control of the state legislature.

During World War II and he served with the 88th Infantry Division in the Italian Campaign as a howitzer gunner.

After the war, Finch returned home and attended a school for veterans.

He purchased a truck and hauled logs until an economic downturn occurred.

He then got a job operating heavy machinery for a construction company in Guam, while also working part-time as a barber.

After fourteen months he returned to Mississippi and used his earnings to help his father rebuild his house, which had burned down.