Clement Greenberg

Clement Greenberg (January 16, 1909 – May 7, 1994), occasionally writing under the pseudonym K. Hardesh, was an American essayist known mainly as an art critic closely associated with American modern art of the mid-20th century and a formalist aesthetician.

He is best remembered for his association with the art movement abstract expressionism and the painter Jackson Pollock.

Clement Greenberg was born in the Bronx, New York City, in 1909.

His parents were middle-class Jewish immigrants, and he was the eldest of their three sons.

Since childhood, Greenberg sketched compulsively, until becoming a young adult, when he began to focus on literature.

He attended Erasmus Hall High School, the Marquand School for Boys, and Syracuse University, graduating with an A.B. in 1930, cum laude, Phi Beta Kappa.

After college, already fluent in Yiddish and English since childhood, Greenberg taught himself Italian and German in addition to French and Latin.

Over the next few years, he traveled the U.S. working for his father's dry-goods business, but the work did not suit his inclinations, so he turned to working as a translator.

Greenberg married in 1934, had a son the next year, and was divorced the year after that.

In 1936, he took a series of jobs with the federal government, in the Civil Service Administration, the Veterans' Administration, and finally the Appraisers' Division of the Customs Service in 1937.

It was then that Greenberg began to write seriously, and soon after began getting published in a handful of small magazines and literary journals.

Though his first published essays dealt mainly with literature and theatre, Art Still held a powerful attraction for Greenberg, so in 1939, he made a sudden name as a visual art writer with possibly his most well-known and oft-quoted essay, "Avant-Garde and Kitsch", first published in the journal Partisan Review.

In this Marxist-influenced essay, Greenberg claimed that true avant-garde art is a product of the Enlightenment's revolution of critical thinking, and as such resists and recoils from the degradation of culture in both mainstream capitalist and communist society, while acknowledging the paradox that, at the same time, the artist, dependent on the market or the state, remains inexorably attached "by an umbilical cord of gold".

Kitsch, on the other hand, is the product of industrialization and the urbanization of the working class, a filler made for consumption by the working class: a populace hungry for culture, but without the resources and education to enjoy avant-garde culture.

Greenberg writes:

"Kitsch, using for raw material the debased and academicized simulacra of genuine culture, welcomes and cultivates this insensibility. It is the source of its profits. Kitsch is mechanical and operates by formulas. Kitsch is vicarious experience and faked sensations. Kitsch changes according to style, but remains always the same. Kitsch is the epitome of all that is spurious in the life of our times. Kitsch pretends to demand nothing of its customers except their money—not even their time."

For Greenberg, avant-garde art was too "innocent" to be effectively used as propaganda or bent to a cause, while kitsch was ideal for stirring up false sentiment.

Greenberg appropriated the German word "kitsch" to describe this low, concocted form of "culture", though its connotations have since been recast to a more affirmative acceptance of nostalgic materials of capitalist/communist culture.

Greenberg wrote several seminal essays that defined his views on art history in the 20th century.

In 1940, Greenberg joined Partisan Review as an editor.

He became art critic for The Nation in 1942.

He was associate editor of Commentary from 1945 until 1957.

In December 1950, Greenberg joined the government funded American Committee for Cultural Freedom.

He believed modernism provided a critical commentary on experience.

It was constantly changing to adapt to kitsch pseudo-culture, which was itself always developing.

In the years after World War II, Greenberg pushed the position that the best avant-garde artists were emerging in America rather than Europe.

Particularly, he championed Jackson Pollock as the greatest painter of his generation, commemorating the artist's "all-over" gestural canvases.

In the 1955 essay "American-Type Painting", Greenberg promoted the work of Abstract Expressionists, among them Pollock, Willem de Kooning, Hans Hofmann, Barnett Newman, and Clyfford Still, as the next stage in Modernist art, arguing that these painters were moving toward greater emphasis on the "flatness" of the picture plane.

Greenberg helped to articulate a concept of medium specificity.

It posited that there are inherent qualities specific to each artistic medium, and part of the modernist project involved creating artworks that are more and more committed to their particular medium.

In the case of painting, the two-dimensional reality of the medium led to an increasing emphasis on flatness, in contrast with the illusion of depth commonly found in painting since the Renaissance and the invention of pictorial perspective.

In Greenberg's view, after World War II the United States had become the guardian of "advanced art".

He praised similar movements abroad and, after the success of the Painters Eleven exhibition in 1956 with the American Abstract Artists at New York's Riverside Gallery, he traveled to Toronto in 1957 to see the group's work.

He was particularly impressed by the potential of painters William Ronald and Jack Bush, and later developed a close friendship with Bush.

Greenberg saw Bush's post-Painters Eleven work as a clear manifestation of the shift from abstract expressionism to color field painting and lyrical abstraction, a shift he had called for in most of his critical writings of the period.

Greenberg expressed mixed feelings about pop art.

On the one hand he maintained that pop art partook of a trend toward "openness and clarity as against the turgidities of second generation Abstract Expressionism."

But Greenberg claimed that pop art did not "really challenge taste on more than a superficial level".

During the 1960s, Greenberg remained an influential figure on a younger generation of critics, including Michael Fried and Rosalind E. Krauss.

His antagonism to "postmodernist" theories and socially engaged movements in art caused him to become a target for critics who labeled him, and the art he admired, "old-fashioned".