Bill Birchfield

He successfully campaigned for the Florida House of Representatives as a Democrat representing the 21st district.

In his first year, he helped pass a no-fault insurance bill and was assigned to several committees, including the Insurance Committee chairmanship.

William O. Birchfield Jr. (December 19, 1935 – February 5, 2016) was an American politician, lawyer, and civic leader in Jacksonville, Florida.

He referred to himself as the "Duke of Mayo" from the small town (population less than 1,000) where he was born and raised.

Birchfield was born in Mayo, Florida, and graduated from Lafayette High School in 1954.

He attended the University of Florida, majoring in agriculture, and was a member of Alpha Gamma Rho fraternity, Phi Kappa Phi, and Florida Blue Key.

Birchfield was named to the UF Hall of Fame in 1957, earned his bachelor's degree in 1958, then enlisted in the United States Navy.

In the late 1960s Birchfield worked with the Duval County legislative delegation and became interested in politics.

Birchfield decided to further his education and was accepted by the Fredric G. Levin College of Law at the University of Florida, where he was a member of Phi Delta Phi and earned his Juris Doctor in 1963.

He was admitted to the Florida Bar on June 12, 1964.

Birchfield began his law practice in 1964 with Milam, LeMaistre, Ramsay & Martin in Jacksonville and joined the Jacksonville Bar Association.

He maintained membership in Jacksonville Area Legal Aid and served on their board of directors.

He also belonged to the American Board of Trial Advocates.

An obituary in The Florida Times-Union described him as follows:

"W.O. was well known for his sound professional judgment grounded in pragmatic reality. He used a near legendary, finely honed sense of humor with pointedly relevant political witticisms to find solutions to seemingly intractable political and legal problems".

Over his career, he was approved to practice before several Federal Jurisdictions, including the U. S. District Courts for the Middle District of Florida, the Northern District of Florida, and the United States Supreme Court.

In response to the Yates Manifesto, the 1965 Florida Legislature created the Local Government Study Commission.

J. J. Daniel was named chairman, and he convinced Birchfield to join the group.

Over 15 months they developed a document entitled Blueprint for Improvement, a plan for achieving consolidation of the Jacksonville City and Duval County governments.

The plan was placed on a 1967 referendum and approved by Jacksonville voters.

On October 1, 1968, the Jacksonville Consolidation was implemented.

In the 1970s, there were only two east-west roads to the beaches, Atlantic Boulevard and Beach Boulevard.

Each had traffic signals at every major intersection, creating a long, inefficient commute for beach residents.

Birchfield and the JTA board proposed a limited-access expressway named J Turner Butler Boulevard.

The position of the new road ran about two miles south of Beach Boulevard, but the route was through mostly undeveloped land.

Like the bridge, critics called it "the road to nowhere".

Among the 34 new legislators in 1971, he was selected "the most promising" and noted for his sarcastic wit.

During a particularly pointless debate, he was quoted as saying, "Inasmuch as we have lost sight of our objective, let us redouble our efforts to get there".

He was reelected to a second two-year term and served from 1971 to 1974.

After his second term ended, he joined the established Martin & Ade partnership to form Martin, Ade, Birchfield & Johnson in 1974.

Construction began in 1978 from Philips Highway eastward and the first section opened the following year.

In 1988 it was renamed Martin, Ade, Birchfield & Mickler.

At its height, the firm employed 23 attorneys and was the seventh-ranked law firm in Jacksonville, specializing in corporate law.

After leaving politics, Birchfield was appointed to the Jacksonville Transportation Authority Board of Directors.

Birchfield was a part of the group that pushed to construct the Dames Point Bridge despite detractors who said the bridge wasn't necessary.

Its official name was the Napoleon Bonaparte Broward Bridge, but critics called it the "bridge to nowhere".

At the time, the only way to cross the St. Johns River from north Arlington or the beaches was the unpredictable Mayport Ferry or a long, circular route through downtown.

Birchfield and the JTA board realized that tremendous growth was happening to the east of the downtown area all the way to the Jacksonville Beaches.

At the time of Birchfield's death, the bridge had become an integral part of the Interstate 295 East Beltway.

He was honored as a Distinguished Alumnus by the University of Florida in 1989.