Andrew Frankel

Raised and college-educated in the Philadelphia (PA) area, Andrew Frankel focused his efforts primarily in brand management at the Hasbro and Mega Bloks toy companies during his burgeoning career. His passion for toy and media synergy has presented consistent opportunities in driving public exposure for projects, implementing and understanding effective marketing campaigns, and reaping the rewards of licensed tie-in programs. With his infamous squinting smirk, the wide-eyed Andrew worked on-set as an extra on the picture Alien Space Avenger (1989) produced by his cousin, Robert A. Harris.

In 1993 Andrew involved himself with studio work as a news reporter, anchor, writer, camera operator, editor, TelePrompTer and audio operator for "UTV13 News Digest" at his alma mater.

His work in front of the camera included extra work on the TV show Babylon 5 (1993), various commercials and uncredited appearances in the features Krippendorf's Tribe (1998) and City of Angels (1998).

His ensuing summer work with the Virginia-based Demaine Vickers Advertising Agency (1994) as assistant for a regional Chevrolet commercial, confirmed his compatibility for the on-set and post-production environment.

His excitement for the field of broadcast journalism led him to pursue an internship at the local WB affiliate - the Philadelphia evening newscast "Inquirer News Tonight" (1996).

Having moved to Los Angeles at the onset of 1997, Andrew sought out acting experience, on-set production (Evolution Film & Tape and InCue Productions) and pre-production development with WKR Productions, creating miniature models for Godzilla (1998) and the James Bond thriller Tomorrow Never Dies (1997). He worked seamlessly with efficient, professional teams and learned the importance of respecting and trusting talented crews.

His exciting stint at Hasbro (1997-2003) lead to exposure on significant media projects and product line innovation and development including NASCAR, Jurassic Park, Batman, Star Wars, Transformers, and GI Joe.

By the end of the year Andrew had moved to Cincinnati to work at the Kenner toy company and was promoted to the Hasbro Toy Group headquarters in Rhode Island (1998) to hone his efforts on feature and toy-line hybrid properties.

In 2001-2002 Andrew edited scripts for the entire season of the Transformers: Robots in Disguise (2000) animated program on FOX Kids, and was credited as a creative consultant on "Transformers: Armada" and several episodes of "Transformers: Energon". He worked extensively with ReelFX in Dallas to create a series of highly regarded TV spots and the direct to video/DVD CGI feature G. I.

His likeness was used as inspiration for the head-sculpts of the 3 3/4" scale GI Joe action figure Sideswipe (2002) and the Star Wars 12" scale action figure AT-ST Driver (2003).A fully-decorated 3 3/4" action figure prototype is located somewhere in the halls (or garbage bin) of Lucasfilm Licensing which bears his likeness on the body of Lando Calrissian.Frenkuhl is the name of a dragon from Dragons: Fire & Ice toy-line (2004).

Joe: Spy Troops the Movie (2003). He later assisted with story development and concept creation for the sequel G. I. Joe: Valor vs.

Venom (2004).

In 2004 Andrew moved to the "great white north" in search of new challenges in an emerging media market.