Age, Biography and Wiki

William Bernbach was born on 13 August, 1911 in New York City, U.S., is an A 20th-century American Jews. Discover William Bernbach's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Learn How rich is he in this year and how he spends money? Also learn how he earned most of networth at the age of 71 years old?

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Occupation Advertising and Public Relations
Age 71 years old
Zodiac Sign Leo
Born 13 August 1911
Birthday 13 August
Birthplace New York City, U.S.
Date of death 2 October, 1982
Died Place New York City, U.S.
Nationality United States

We recommend you to check the complete list of Famous People born on 13 August. He is a member of famous founder with the age 71 years old group.

William Bernbach Height, Weight & Measurements

At 71 years old, William Bernbach height not available right now. We will update William Bernbach's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.

Physical Status
Height Not Available
Weight Not Available
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Who Is William Bernbach's Wife?

His wife is Evelyn Carbone

Family
Parents Not Available
Wife Evelyn Carbone
Sibling Not Available
Children 2 sons

William Bernbach Net Worth

His net worth has been growing significantly in 2023-2024. So, how much is William Bernbach worth at the age of 71 years old? William Bernbach’s income source is mostly from being a successful founder. He is from United States. We have estimated William Bernbach's net worth, money, salary, income, and assets.

Net Worth in 2024 $1 Million - $5 Million
Salary in 2024 Under Review
Net Worth in 2023 Pending
Salary in 2023 Under Review
House Not Available
Cars Not Available
Source of Income founder

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Timeline

1911

William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director.

1930

At the Schenley Distillers mailroom in the 1930s, one of Bernbach's assistants was Evelyn Carbone, a college student at Hunter College, who addressed labels on outgoing mail.

While Bernbach worked his way into the advertising department, Evelyn became a receptionist.

1932

He attended New York City public schools and in 1932 earned a bachelor's degree from New York University.

He had majored in English but also studied business administration, philosophy and music, playing the piano.

1933

In 1933, Bernbach took a job running the Schenley Distillers mailroom.

This was during the Depression and a family connection got him the job.

He pro-actively wrote an ad for Schenley's American Cream Whiskey, which he got into the right hands and the ad ran.

He was promoted to the advertising department.

1938

They fell in love and were married in 1938 by a justice of the peace.

Bernbach's family was against the marriage on religious grounds, but they lived happily and had two sons: John L. and Paul.

1939

He left Schenley in 1939 to ghostwrite for Grover Whalen, the head of the 1939 World's Fair and the following year he entered the advertising industry at the William Weintraub agency.

He saw two years' active service in World War II and thereafter had a role at Coty, followed by a position at Grey Advertising.

1947

He commenced there as a copywriter but was promoted to creative director by 1947.

Soon, Bernbach became frustrated with the sameness he saw in all advertising.

In a plea to agency management he penned a letter expressing that concern.

One paragraph in particular revealed Bernbach's desire to change advertising creativity:

"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."

1949

He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB).

He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.

Bill Bernbach was born to a Jewish family in The Bronx, New York City to Rebecca and Jacob Bernbach.

In 1949, with James Edwin Doyle, whom he had met at Grey, and Maxwell Dane, who was already running a tiny agency, Bernbach founded their eponymous ad agency in Manhattan.

His philosophy towards creative advertising was that the creative execution (the way the message is conveyed) is just as important as the message content (what is being said).

From its founding Bernbach played an integral role in the writing of advertising, distancing himself from the administrative and promotional aspects of the business which were left to Dane.

He served as the creative engine behind the agency helping billings to increase from approximately US$1 million to more than US$40 million by the time he retired.

1960

Bernbach was noted for his devotion to creativity and offbeat themes, a legacy that has credited him as a major force behind the Creative Revolution of the 1960s and 1970s.

His work often was characterized by simplicity.

He also is credited with being the first to combine copywriters and art directors into two-person teams, a model that still exists in advertising agencies today.

They previously had been in separate departments.

Bernbach won many awards and honors for his work within the advertising industry during his career.

The AMC program, Mad Men, which centers on the fictional ad agency of Sterling Cooper in the early 1960s, makes many references to Bernbach; Bernbach's innovative techniques challenge Sterling Cooper's more orthodox style, and DDB often is mentioned as a competitor in the second season.

1962

It debuted in 1962, when Avis was losing market share to close rival, Hertz and helped the company's financial position turn around from a loss to a profit in a single year.

The campaign tagline remained unchanged for 50 years, and is one of advertising's most enduring campaigns.

1964

He was inducted into the Copywriters Hall of Fame in 1964, received the Man of the Year of Advertising Award in 1964 and 1965, and The Pulse Inc., Man of the Year Award in 1966.

1969

He was also named "Top Advertising Agency Executive" in 1969 and received the Golden Plate Award of the American Academy of Achievement in 1976 and was inducted into the American Advertising Federation Hall of Fame in the same year.

He designed the Advertising Hall of Fame "Golden Ladder" trophy.

1976

DDB grew to become the 11th largest advertising agency in the United States by 1976, when Bernbach stepped aside as chief executive officer to become chairman of the executive committee.

His most notable campaign was for Volkswagen, which included ads such as Think Small and Lemon.

Other notable campaigns created by Bernbach's team are:

Bernbach's campaign for Avis Rent-a-Car effectively pioneered "underdog advertising" and was an instant hit with the market.