Age, Biography and Wiki
Sergio Zyman was born on 30 July, 1945 in Mexico City, Mexico, is an Advertising executive. Discover Sergio Zyman's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Learn How rich is he in this year and how he spends money? Also learn how he earned most of networth at the age of 78 years old?
| Popular As |
N/A |
| Occupation |
Marketer |
| Age |
78 years old |
| Zodiac Sign |
Leo |
| Born |
30 July 1945 |
| Birthday |
30 July |
| Birthplace |
Mexico City, Mexico |
| Nationality |
Mexico
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We recommend you to check the complete list of Famous People born on 30 July.
He is a member of famous Founder with the age 78 years old group.
Sergio Zyman Height, Weight & Measurements
At 78 years old, Sergio Zyman height not available right now. We will update Sergio Zyman's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.
| Physical Status |
| Height |
Not Available |
| Weight |
Not Available |
| Body Measurements |
Not Available |
| Eye Color |
Not Available |
| Hair Color |
Not Available |
Dating & Relationship status
He is currently single. He is not dating anyone. We don't have much information about He's past relationship and any previous engaged. According to our Database, He has no children.
| Family |
| Parents |
Not Available |
| Wife |
Not Available |
| Sibling |
Not Available |
| Children |
Not Available |
Sergio Zyman Net Worth
His net worth has been growing significantly in 2023-2024. So, how much is Sergio Zyman worth at the age of 78 years old? Sergio Zyman’s income source is mostly from being a successful Founder. He is from Mexico. We have estimated Sergio Zyman's net worth, money, salary, income, and assets.
| Net Worth in 2024 |
$1 Million - $5 Million |
| Salary in 2024 |
Under Review |
| Net Worth in 2023 |
Pending |
| Salary in 2023 |
Under Review |
| House |
Not Available |
| Cars |
Not Available |
| Source of Income |
Founder |
Sergio Zyman Social Network
| Instagram |
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| Linkedin |
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| Wikipedia |
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| Imdb |
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Timeline
Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke.
Zyman was born to a Mexican Jewish family in Mexico City.
He attended executive programs at Harvard University and graduate schools in London, Paris and Jerusalem though his professional resume does not list a graduate degree or MBA.
Zyman's work experience includes tenures with Coca-Cola, PepsiCo, and Procter & Gamble, and his own firm Zyman Group.
He is also known for helping introduce Diet Coke in 1982 and conceiving Fruitopia in 1994.
"Zyman, then head of U.S. marketing, was coming off his enormously successful introduction of diet Coke when he was assigned day-to-day responsibility for top-secret Project Kansas in 1984. The zealous Mexican insisted that Coca-Cola (or Co-Coola, as he pronounces it) must act boldly to reverse its 20-year market-share decline vs. Pepsi. Zyman, a former Pepsi marketer, argued that the correct strategy was to replace 98-year-old Coke with a better-tasting cola, label it New Coke,' and blare the news--which is exactly what the company did. Zyman's greatest error, which some attribute to ego, was that he and his team failed to present the option of keeping old Coke on the market."
Zyman has written four books on marketing and advertising, including:
A cover story in Fortune Magazine from May 1, 1995 referred to New Coke as the biggest marketing blunder since the launch of Ford's Edsel.
New Coke was a reformulation of the original Coca-Cola flavor.
After significant consumer opposition, the original flavor was reintroduced after 77 days.
Fortune Magazine reported:
After leaving the Coca-Cola Company, Zyman launched a consulting firm called the Zyman Group, which he sold to MDC Partners Inc., a Canadian advertising firm holding company, for around $60 million in April 2005.
He was replaced there as Chairman by Scott Miller, formerly with McCann Erickson.
The Zyman Group is no longer in business.
Zyman later served as a director of Upstream Worldwide, the parent company of uSell.com, but he has been replaced there and is no longer on the Executive Team.
He then worked with JC Penney as a Marketing Consultant but was promptly fired after the failed re-positioning of the chain.
