Age, Biography and Wiki

Paul Ricard was born on 9 July, 1909, is an Industrialist, pioneer of pastis (1909–1997). Discover Paul Ricard's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Learn How rich is he in this year and how he spends money? Also learn how he earned most of networth at the age of 88 years old?

Popular As N/A
Occupation N/A
Age 88 years old
Zodiac Sign Cancer
Born 9 July 1909
Birthday 9 July
Birthplace N/A
Date of death 7 November, 1997
Died Place N/A
Nationality

We recommend you to check the complete list of Famous People born on 9 July. He is a member of famous with the age 88 years old group.

Paul Ricard Height, Weight & Measurements

At 88 years old, Paul Ricard height not available right now. We will update Paul Ricard's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.

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Dating & Relationship status

He is currently single. He is not dating anyone. We don't have much information about He's past relationship and any previous engaged. According to our Database, He has no children.

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Paul Ricard Net Worth

His net worth has been growing significantly in 2023-2024. So, how much is Paul Ricard worth at the age of 88 years old? Paul Ricard’s income source is mostly from being a successful . He is from . We have estimated Paul Ricard's net worth, money, salary, income, and assets.

Net Worth in 2024 $1 Million - $5 Million
Salary in 2024 Under Review
Net Worth in 2023 Pending
Salary in 2023 Under Review
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Timeline

1909

Paul Louis Marius Ricard (July 9, 1909 – November 7, 1997) was a French industrialist and creator of an eponymous pastis brand which merged in 1975 with its competitor Pernod to create Pernod Ricard.

Ricard was also an environmentalist and the developer of two Mediterranean islands, as well as the builder of the Circuit Paul Ricard in Le Castellet.

1932

Ricard was prepared for the lifting of the prohibition on milder forms of aniseed spirits in 1932, and quickly overtook established companies like Pernod.

Absinthe, another aniseed drink, remained prohibited.

Ricard sold his pastis as the "authentic pastis of Marseilles".

1935

Ricard designed a jug to hold ice and water for mixing with pastis in 1935; it helped promote the brand with French consumers.

Ricard produced much more drinking ephemera featuring the Ricard brand including decanters, glasses, ashtrays, clocks and playing cards.

The Ricard Museum of Advertising Objects was later founded by Ricard on the island of Bendor.

Ricard recognised the effective use of sport sponsorship as a marketing tool for his pastis brand.

1937

Ricard married Marie-Therese Thiers in 1937, with whom he had two sons and three daughters.

After studying at the Lycée Thiers in Marseille, Ricard was discouraged from an early passion for painting by his father, who made him join the family wine business.

As a young man Ricard was introduced to the alcoholic beverage pastis by an old shepherd.

Pastis, an anise flavored liqueur and apéritif, had been banned with other aniseed based spirits during the First World War, accused of undermining the French war effort.

In a still in his bedroom Ricard experimented with creating a more refined version, using, among other things, star anise, fennel seeds, liquorice and Provençal herbs.

Ricard's precise pastis recipe has never been disclosed and remains a secret.

1939

Ricard's eponymous company was created in 1939.

The previous year Ricard had sold more than 2.4 million liters of his pastis.

Pastis was banned again in the Second World War, banned as "contrary to the values" of Vichy France, the collaborationist regime.

During the war Ricard retreated to the Camargue region, where he experimented with rice farming.

Using his distiller skills he created an alcoholic substitute for petrol for the French Resistance using plums and cherries.

Ricard resumed business following the end of the war.

1948

Ricard was the first commercial sponsor of the Tour de France in 1948.

Pickup-trucks on the Tour displayed the Ricard colours, and the company provided free music concerts along the route.

1951

Advertising of aniseed based drinks was made illegal in 1951; an exception to the advertising ban was the material sent to distributors, displays in drinking establishments and designs on delivery vans.

In his autobiography Ricard wrote that ban turned out to be a "secret advantage which obliged us to exercise our imagination...".

1952

In 1952 Charles Pasqua was hired as a travelling salesman and later rose to be marketing director for Ricard.

Pasqua later twice became Minister of the Interior under Prime Ministers Jacques Chirac and Édouard Balladur.

A portion of the profits each year was converted into shares and distributed to the workers.

1962

In 1962 Ricard was floated on the French stock exchange, the Bourse.

The flotation enriched many older employees of the company.

1968

Protesting French government interference in his business, Ricard resigned from the daily running of his company in 1968.

Following his resignation the business prospered under the stewardship of his son, Patrick.

1970

In 1970 Ricard built the Circuit Paul Ricard, a race track near the village of Le Castellet in the department of Var in southern France.

1971

The circuit hosted 14 editions of the Formula One French Grand Prix between 1971 and 1990, as well as the Bol d'Or and the French motorcycle Grand Prix.

1975

The company merged with their great rival, Pernod, in 1975, becoming known as Pernod Ricard.

1990

By the 1990s Ricard was the most widely sold French alcoholic drink; it was sold in 140 countries.

At the time of Ricard's death Pernod Ricard was the third largest global spirits company.

A trained artist, Ricard deployed his artistic skills in the Ricard brand's blue and yellow design, inspired by the sky and the sun of his native Marseille.

2014

Ricard was born in Sainte-Marthe, part of the 14th arrondissement of the city of Marseille, to a family of wine merchants.

2018

After a ten-year absence from the calendar, the French Grand Prix returned at the Circuit Paul Ricard in 2018.