Neelofa

Noor Neelofa Mohd Noor (born 10 February 1989) is a Malaysian actress, television presenter, commercial model and entrepreneur.

After graduating, she studied and took A Levels (June 2007 – June 2009) for two years at KDU University College.

Her dream was to further her studies in the United States of America, but her family did not approve of her decision.

Neelofa then pursued her studies at Sunway University in Bachelor of International Business & Marketing.

She rose to fame when participated in a drama queen competition, Dewi Remaja, winning the Dewi Remaja 2009/10 title organised by the Malaysian teen magazine, Remaja.

She received her Bachelor International Trade and Marketing education at Sunway University College.

Neelofa is a winner in Dewi Remaja (Miss Teen Malaysia) 2009/2010.

She appeared in Kau Yang Terindah as Alisya and is a host of the television programs MeleTOP and Nona.

In 2014, she took acting classes at the New York Film Academy.

Alongside Nabil Ahmad, Neelofa was also a host for a Malaysian television programme, MeleTOP aired on Astro Ria.

Neelofa founded and helmed NH Prima Sdn Bhd as its director since 2014.

Her hijab brand, "Naelofar Hijab" is sold in more than 37 countries including Singapore, Brunei, Indonesia, Australia, UAE, United Kingdom and Europe.

Neelofa was named amongst 'Forbes 30 Under 30 Asia' in 2017.

Beyond her entertainment career, she has been involved in multiple business ventures and launched Naelofar Hijab.

Neelofa was born in Pasir Mas, Kelantan and is of Persian, Pakistani and Malay descent.

Neelofa studied in Maktab Rendah Sains MARA Langkawi, and achieved excellent results.

On 8 December 2017, AirAsia appointed Neelofa as its new non-executive independent director.

Tony Fernandes, the AirAsia Group chief executive officer described Neelofa as "super smart, young and independent".

In June 2017, the brand took on new heights when it collaborated with AirAsia to design hijab for female pilots of AirAsia and AirAsia X.

Neelofa's grandfather, Noor Mohamed Mohammad Din died on 20 November 2018 at the age of 83, but his cause of death is unknown.

In conjunction with her birthday celebration in 2018, Neelofa launched a turban range, “Be Lofa Turban” at Zouk KL.

The new turban line was sold out in less than 24 hours after launching.

However, she received backlash from Internet commentators for holding her product launch in the nightclub.

On 1 March 2018, she has issued a public statement of apology saying "I would like to sincerely apologise for causing stress and negative sentiments on the selection of the venue."

She announced on the series that she was resigning as the host in December 2019 after seven years.

Positive reviews of her were given in the press and from the public for her acting in Lukisan Takdir and Wan Embong.

She is a cousin of celebrity chef, Adam Didam who died on 19 May 2019 due to lung infection.

She became the first Malaysian to win the 2019 Influencer Awards at Monaco under the Entrepreneur category on 7 October 2019.

Each nomination was chosen by a jury, with the nominations coming from all over the world.

In 2019, she has partnered with Starbucks to produce the Starbucks x Naelofar exclusive collection which retailed only at Starbucks.

Within five years, she has sold more than 10 million hijabs.

On 15 October 2020, Neelofa decided to wear niqab.

On 27 March 2021, she married televangelist and actor, Haris Ismail who is six years of her junior.

Their first child, a son called Muhammad Bilal, was born on 29 January 2022.

Their second child, a son called Abdullah Abbas, was born on 11 July 2023.

Outside of showbiz career, Neelofa also involved in several business ventures including contact lens brand Lofalens, health care products Beautea Slim pills, and Muslim women's clothing brand Naelofar Hijab, which is sold through online and retail stores in Selangor and distributors across Malaysia and Singapore.

With more than eight million followers on Instagram, Naelofar has become a fashion icon for many Muslim women who wear the hijab, or 'tudung' as it is referred to in the region of Malaysia and Singapore.

She has fronted campaigns for Dior, Lancome and Swarovski, representing modest fashion at shows in New York, Milan and Paris Fashion Week.

She resigned as director on 19 August 2020 due to "her other personal commitments”.

On 18 December 2020, she received the Business Icon Award during Nona Superwoman Award 2020 presentation by the women's magazine Nona.