Luma de Oliveira

Luma de Oliveira (Nova Friburgo, Rio de Janeiro, December 10, 1964) is a former model, actress and Brazilian carnival queen.

She refused to do a remake of the popular Nelson Rodrigues work, Lady on the Bus, originally starring Sônia Braga in 1978.

Oliveira claimed the "R" rated film would embarrass her adolescent children.

Oliveira began modeling at age 16, after the death of her father in 1980.

She moved to Niterói and her brother Mem became her guardian, agent and manager.

She worked in Japan, France and Germany, but her biggest success was in Brazil.

Luma de Oliveira promoted the Clarity line of cosmetics, marketed through FLX Consultancy and Franchising.

She also appeared in commercials for Havaianas flip-flops and Danone yogurt,

and on the cover of numerous Brazilian magazines: Fitness, Guys, Headline, Look, and Who's That Guy.

During the late 1980s, she turned down roles in four successful Brazilian soap operas, including Top Model, Eye for an Eye, Japan Kananga and Pantanal.

She caught the attention of Brazilian Playboy in 1984 as the younger sister of television actress Isis de Oliveira, who was herself featured on the magazine's cover in 1983 and 1991.

Luma was the covergirl in 1987, 1988, 1990, 2001 and 2005; she was named Miss Playboy International in 1999.

Her five cover appearances, including her most recent at age 40, are the most of any person in the magazine's history and those issues generated record magazine sales.

Oliveira met Brazilian businessman Eike Batista in 1990, and he invited her to accompany him to an offshore powerboat racing event in which he was competing.

They continued to see each other and she was pregnant when they eloped on January 31, 1991.

However, he was engaged to marry Brazilian socialite Patricia Leal in a civil ceremony one week later, and had already completed the religious ceremony.

Oliveira was unaware of the situation and stated, "I just knew he had a girlfriend, but not suspected who it was."

Leal eventually married wealthy heir Antenor Mayrink Veiga, a prior boyfriend of Oliveira.

Thor Batista de Oliveira was born August 1, 1991, and Olin Batista de Oliveira was born in December, 1995.

In their annual reader poll, she was included in their list of the world's 100 sexiest women for the years 1998 through 2003, and 2006.

She stopped modelling but continued parading during Carnival and created a controversy in 1998 when she wore a collar with the name of her husband.

Feminists claimed she was supporting the attitude that women should be submissive.

Oliveira countered that submissive women do not parade in competitive samba.

During Carnaval the following year, she wore a pair of handcuffs draped around her neck to make fun of the controversy the previous year.

The marriage produced two sons.

Oliveira recovered her figure after her pregnancies and wanted to resume her career in 1999 by again posing for Playboy.

Her brother revealed that Batista convinced his wife to change her mind and he compensated Playboy for Oliveira's breach of contract.

Oliveira appeared on the cover of VIP, a popular Brazilian men's magazine, in January 2000.

Her highest ranking was in 2001, when she placed eighth.

She appeared on three television shows:

She was Madrinha da Bateria (Godmother of the Percussion, "Queen of the Drums") for a number of samba schools up until 2005, before returning to the role for the famous Portela school in 2009.

Luma was born in Nova Friburgo.

Oliveira's mother, Maria Luiza de Castro, was of Amerindian descent and her father, Luiz Naegele de Oliveira, was of German and Portuguese descent and worked for Leopoldina Railroad company.

One of Oliveira's ancestors was Georg Heinrich von Langsdorff, Baron de Langsdorff.

She is the youngest of six children; her oldest sister is popular actress Ísis de Oliveira, and her brother, Mem de Oliveira, wrote poetry.

Her name was created using the first two letters of her parents' names: LUiz and MAria.

She attended the Institute Gay-Lussac and played handball and volleyball, but her passion was cycling and running on the beach.

The January 2005 issue commemorated the magazine's 50th anniversary.

In 2007, she declined an invitation to star in a Brazilian version of Desperate Housewives because it would be filmed in Argentina, and require too much time away from her children.

Her acting career included five films: