Lorren Daro

Lorren Daro (born Loren Darro Schwartz, 1937–2017) was an American talent agent known for his involvement in the Los Angeles music scene in the 1960s.

His contacts included Beach Boys member Brian Wilson, session musician Van Dyke Parks, jingle writer Tony Asher, and Byrds members David Crosby, Chris Hillman, and Roger McGuinn.

Loren Darro Schwartz was born in 1937 and grew up in Beverly Hills, California.

As a child, he took on professional acting roles.

Early in his life, he formed friendships with David Anderle, a grammar school acquaintance, and Tony Asher, described by Schwartz as "my best pal in college".

The latter met Schwartz while they were attending Santa Monica High School.

Afterward, Schwartz attended Santa Monica City College and graduated from the University of California, Los Angeles, where he majored in theatre.

During the 1960s, Schwartz was employed with the William Morris Agency – who were also representing the Beach Boys – and resided in an apartment on Harper Avenue in West Hollywood.

There, he regularly hosted listening and smoking parties; frequent attendees included Asher, members of the Byrds, the Beach Boys' Brian Wilson, and session musician Van Dyke Parks.

Schwartz called his apartment a "Gertrude Stein-styled salon. I had the best pot and happening musicians."

In the mid-1960s, Schwartz met Brian Wilson at a Hollywood studio and subsequently became one of his closest friends.

Schwartz claimed to have been first acquainted with Wilson in 1961.

In another account, he stated that he was introduced to Wilson by Asher in January 1963, but Wilson said that he was already acquainted with Schwartz prior to meeting Asher.

Asher recalled that he would occasionally "see Brian [at Loren's house]—but he never stayed long."

He characterized Schwartz and Schwartz's wife, Judy, as having "a great influence on Brian."

Through Schwartz, Wilson was exposed to a wealth of literature and mystical topics – largely of philosophy and world religions – that Wilson formed a deep fascination with.

Schwartz also introduced Wilson to marijuana and hashish in late 1964.

Along with Wilson's habitual use of marijuana, the constant fraternizing between Wilson and Schwartz ignited tensions between Wilson and his first wife Marilyn, especially after Schwartz introduced Wilson to LSD.

Schwartz recalled that Wilson's dosage was 125 micrograms of "pure Owsley" and that his first experience included "the full-on ego death".

Marilyn later said that, to her knowledge, Wilson only took LSD one more time, which was again under Schwartz's supervision.

Conversely, Schwartz said that he never supplied LSD to Wilson a second time, going on to characterize Marilyn as a "moronic, bovine wife".

Daro helped connect Wilson to Asher for the writing of the Beach Boys' album Pet Sounds (1966).

He is also infamous for having introduced Wilson to marijuana and LSD; the latter drug is sometimes cited as the cause of Wilson's subsequent mental health struggles.

Later in his life, Daro was a tour manager, concert promoter, and author of two self-published books.

In 1966, Wilson wrote the majority of the Beach Boys' Pet Sounds with Tony Asher.

Wilson chose Asher as a collaborator because he had felt that "anybody that hung out with Loren Schwartz was a very brainy guy, a real verbal type person."

According to Schwartz, the album track "I Just Wasn't Made for These Times" was written about himself, and the band's single "Good Vibrations" was inspired by his wife Lynda.

Author David McGowan and journalist Nick Kent suggests that Van Dyke Parks, who collaborated with Wilson on the aborted album Smile, was introduced to Wilson by Schwartz.

Other accounts credit David Crosby with introducing Wilson to Parks.

According to Daro, he was, at one point, "the highest paid Tour Manager in show business", offering his services to bands such as the Beach Boys, the Who, the Association, Deep Purple, the Troggs, and Three Dog Night.

Following the early 1970s, he started "my own agency serving colleges and universities with concert acts."

Author Peter Ames Carlin wrote that changed his legal name from Loren Schwartz "for complicated reasons involving Subud numerology and a desire to assimilate into non-Jewish culture".

Asher explained that it was "to spiritually balance the number of cyphers in his name [laughs]."

After several business ventures in the building had failed, Del Valle left the partnership in the mid-1980s, leaving Daro as the sole owner.

In 1983, Daro entered a partnership with property developer Charles Del Valle to buy the Walker Scott Building in Downtown San Diego.

In the 1986 biography Heroes and Villains, author Steven Gaines quotes anonymous sources who described Schwartz as "something of a social manipulator" and a "new-wave Jewish intellectual".

Another described the scene of his apartment as "a little like Paris in the days when the impressionist painters met at coffeehouses."

The same comparison was made in a later blog post by Schwartz.

Academic Dave Carter writes that the gatherings of artists at Schwartz's apartment were not particularly unique for the time and setting.

The property was purchased by the San Diego City Council in March 1995 for $800,000 – $250,000 of which went to Daro after outstanding property taxes were paid.