Jonathon Keats

Jonathon Keats (born October 2, 1971) is an American conceptual artist and experimental philosopher known for creating large-scale thought experiments.

Keats was born in New York City and studied philosophy at Amherst College.

He now lives in San Francisco and Italy.

Keats made his debut in 2000 at Refusalon in San Francisco, where he sat in a chair and thought for 24 hours, with a female model posing nude in the gallery.

His thoughts were sold to patrons as art, at a price determined by dividing their annual income down to the minute.

In 2002 Keats held a petition drive to pass the Law of Identity, A ≡ A, a law of logic, as statutory law in Berkeley, California.

Specifically, the proposed law stated that, "every entity shall be identical to itself."

Any entity caught being unidentical to itself was to be subject to a fine of up to one tenth of a cent.

Deemed "too weird for Berkeley" in an Oakland Tribune headline, the law did not pass.

However it did become a topic of debate in the 2002 Massachusetts gubernatorial race, garnering cryptic words of support from the Mitt Romney campaign and sparked a copycat petition drive in Santa Cruz, California.

In the same year, amidst tightening post-9/11 security, Keats initiated a series of anonymous self-portraits of visitors to the San Francisco Arts Commission Gallery, created by fingerprinting them as they entered the building.

And at Modernism Gallery in San Francisco, he premiered his first musical composition, "1001 Concertos for Tuning Forks and Audience".

Keats copyrighted his mind in 2003, claiming that it was a sculpture that he had created, neural network by neural network, through the act of thinking.

The reason, he told the BBC World Service when interviewed about the project, was to attain temporary immortality, on the grounds that the Copyright Act would give him intellectual property rights on his mind for a period of seventy years after his death.

He reasoned that, if he licensed out those rights, he would fulfill the Cogito ergo sum ("I think, therefore I am"), paradoxically surviving himself by seven decades.

In order to fund the posthumous marketing of intellectual property rights to his mind, he sold futures contracts on his brain in an IPO at Modernism Gallery in San Francisco.

The project attracted interest in Silicon Valley.

It was later included in News of the Weird and Ripley's Believe It or Not.

In 2005 he started customizing the metric system for patrons including Craigslist founder Craig Newmark and Pop artist Ed Ruscha.

He did so by recalibrating time to each person's heartbeat, and mathematically deriving a new length for the meter, liter, kilogram, and calorie accordingly.

Around the same time, he became interested in extraterrestrial abstract art, and began producing canvas paintings based on signals detected by the Arecibo Observatory radiotelescope in Puerto Rico.

This was the basis of the First Intergalactic Art Exposition, a 2006 solo show at the Judah L. Magnes Museum in Berkeley, California.

As part of this exhibition, he also transmitted his own abstract artwork out into the cosmos.

In 2006 Keats undertook several new projects, including two collaborations with other species: In rural Georgia, he gave fifty Leyland cypress trees the opportunity to make art by providing them with easels.

In Chico, California, he choreographed a ballet for honeybees by selectively planting flowers on the Chico State University farm, reverse engineering honeybee communication to suggest dance arrangements inside hives.

Keats also turned to himself as the subject of a lifelong thought experiment, undertaken through the act of living.

To make the experiment scientifically rigorous, he established a scientific control in the form of a high-density carbon graphite block precisely calibrated to match the carbon weight of his own body.

The block was placed on display under a bell jar at the Exploratorium in San Francisco.

And at Modernism Gallery in San Francisco, he applied string theory to real estate development, enlisting the legal framework of air rights to buy and sell properties in the extra dimensions of space theorized by physics.

To encourage speculation, the artist created blueprints for a four-dimensional tesseract house that purchasers might use as a vacation home.

One hundred and seventy-two lots on six Bay Area properties were bought on the first day of sales.

In 2007, Keats created a mobile ring tone based on the John Cage composition 4'33", a remix comprising precisely four minutes and 33 seconds of digital silence, sparking controversy in the classical music community, and the world of technology, while attracting a following in the world of astrology. Titled "My Cage (Silence for Cellphone)", the ringtone has since been broadcast on public radio in both the United States and Sweden, discussed in a monograph about Cage published by Yale University Press, and included in a museum exhibition on Cage at HMKV in Dortmund, Germany. In Chico, California, Keats opened the world's first porn theater for house plants, projecting video footage of pollination onto the foliage of ninety rhododendrons. He released a cinematic trailer on YouTube. His film was widely commented upon in the media following coverage by Reuters and the BBC News Hour.

At the RT Hansen Gallery in Berlin, Germany, he sold arts patrons the experience of spending money.

For an exhibition at the Berkeley Art Museum, he designed a new kind of electronic voting booth, based on a nationwide network of ouija boards.

While ouija voting booths have yet to be implemented in a major election, California Magazine cited the project in a 2007 round-up of "25 Brilliant California Ideas".

At Modernism Gallery in San Francisco the following month, Keats developed new miracles, including novel solar systems and supernova pyrotechnic displays, which he made available for licensing by gods.

In 2012, the project was exhibited in London at the Wellcome Collection.

Keats is most famous for attempting to genetically engineer God in a laboratory.

He did so in order to determine scientifically where to place God as a species on the phylogenetic tree.

In interviews with journalists, he indicated that his initial results showed a close taxonomic relationship to cyanobacteria, but cautioned that his pilot study, which relied on continuous in vitro evolution, was not definitive, urging interested parties to pursue their own research, and to submit findings to the International Association for Divine Taxonomy, on which he served as executive director.