Jo Lustig

Joseph George Lustig (October 21, 1925 – May 29, 1999) was an American music entrepreneur.

Lustig was born on October 21, 1925, in Coney Island, New York, the youngest child of five to Yiddish-speaking Jewish immigrants from the Polish-Russian border.

At the age of 12 he saw Billie Holiday singing in a club and fell in love with music.

During World War II, Lustig served as a medical orderly in the Asiatic-Pacific Theater.

He became an apprentice music journalist and press agent, meeting with entertainers such as Gloria Swanson and Mel Brooks.

His early clients included Nat King Cole, the Birdland jazz club, and the The Weavers.

In 1957, Lustig hired Joyce Glassman as an assistant; Glassman introduced him to her friends in a Greenwich Village bar, Cedar Tavern, the poets Gregory Corso and Allen Ginsberg and her then-boyfriend, an unknown writer named Jack Kerouac.

After hours of conversation about the world of press agents, Lustig announced that Kerouac would write a play, "I Am a Camera", on the subject.

When he received the manuscript at his office from Kerouac, he suggested revisions were necessary; the following week, Kerouac's On the Road was reviewed in The New York Times and hailed as a masterpiece.

Lustig's play was never discussed again.

After touring Europe with Nat King Cole in 1960, he decided to relocate to London.

In 1962 American folk singer Julie Felix decided to hitch-hike around Europe.

In 1964 she finally arrived in Britain.

Jo Lustig saw her potential and offered to become her agent.

When Decca signed Julie Felix it was the first time a British label acquired a major folk artist.

Lustig promoted her to record an album and a single (“Someday soon”) and an appearance on the Eamonn Andrews TV show.

She was the first British-based folk singer to fill the Albert Hall.

In 1965 when Nico met Lustig at a party hosted by the co-producer of the Bond films, she said “I want to be a singer”.

A few weeks later she was on “Ready Steady Go”, singing her first single, thanks to Jo.

However, she was not successful, and in 1966 joined Andy Warhol at The Factory.

In 1968 Lustig spotted “The Pentangle”.

In 1969 he gave them one of the first mystery album sleeves – a silhouette of the band.

The cover of their second album Sweet Child was designed by Peter Blake, creator of The Beatles "Sgt. Pepper cover. Lustig also brought Pentangle a U.S. concert tour beginning in February 1969 at the Fillmore East.

In 1970 Ralph McTell changed his manager Bruce May for Jo Lustig.

In October he was able to fill the Royal Festival Hall.

In 1972 Robin and Barry Dransfield's “Lord of all I Behold” was Melody Maker's Folk Album of the Year.

Jo eagerly read the pop press and signed them up, even before the album was released.

The two brothers were then signed to Warner Brothers in America, and were off on a big concert tour supporting another Lustig act, Ralph McTell.

Unfortunately the brothers not only quarrelled with each other but Barry seemed to be psychologically unable to handle large-scale commercial fame.

Jo tore up the contract in disgust.

This gives a hint of how impatient and short-tempered Jo Lustig was.

By the end of the 1972 McTell had also broken with Jo Lustig.

Ralph's brother Bruce was in charge again.

It is perhaps surprising that Jo never managed Donovan, the biggest of all British folk artists.

The reason is that Mickie Most got there first, and managed Donovan well.

Another casualty of Jo's aggressive publicity-seeking approach was Anne Briggs, who was so disgusted that she gave up singing altogether, citing Jo as one of the reasons.

Shel Talmy described him as “one of my most unfavourite people”.

After the departure of Martin Carthy and Ashley Hutchings, Steeleye Span were eager for commercial success.

They sacked Sandy Roberton and signed up with Jo Lustig.

He brought them a lucrative contract with Chrysalis, and lavish studio time.