Jessica Seinfeld

Jessica Seinfeld (, born Nina Danielle Sklar; September 12, 1971) is an American author.

She has released five cookbooks about preparing food for families, and is the founder of the GOOD+ Foundation (formerly Baby Buggy), a New York City-based charitable organization that provides essential items for families in need throughout New York City.

She is married to comedian Jerry Seinfeld.

Nina Sklar was born in Oyster Bay, New York, the middle child of three daughters, and grew up in a middle-class Jewish household in Burlington, Vermont.

Her mother was a Victims Service Advocate for more than 50 years and an attendance officer at Hunt Middle School, while her father was a computer software engineer.

After graduating from the University of Vermont, Seinfeld worked in public relations for Golden Books Entertainment and Tommy Hilfiger.

Seinfeld founded Baby Buggy in 2001 following the birth of her first child.

She started with a donation drive, whereby she asked people for their used baby supplies after realizing that her first child's products, no longer of use to her own family, could certainly be used by others.

With a motto of "Love. Recycled", Baby Buggy's goal is to help families in need be able to access the essentials for ensuring their safety and well-being.

By providing concrete resources to families through a network of social service professionals, Baby Buggy seeks to alleviate the stress of living in poverty and help in the prevention of crisis.

In October 2007, Seinfeld released her first cookbook, Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food, which contains strategies and recipes for making healthy food appealing to young children.

The book features traditional recipes, such as mac and cheese and spaghetti and meatballs, that get a nutritional boost from vegetable purees.

Deceptively Delicious was featured on The Oprah Winfrey Show, became a No. 1 New York Times bestseller, remaining on the list for five months after its release.

The book also reached No. 1 on Amazon.com and No. 2 on the USA Today bestseller list.

Expert Joy Bauer added nutritional advice to the recipes, while Roxana Mehran and Mehmet Oz wrote the foreword.

A portion of the royalties from Deceptively Delicious was donated to Baby Buggy.

As of 2008, 88 cents of every dollar received by Baby Buggy went straight to programs.

In July 2010, Baby Buggy launched a layette collection with Target Corporation, with 10% of sales going to help families in need.

The layette line was designed by illustrator and children's book author Maira Kalman.

In October 2010, Seinfeld released her second cookbook, ''Double Delicious!

Good, Simple Food for Busy, Complicated Lives'', which shared more healthy twists on traditional recipes, and incorporated vegetable purees, whole grains, and alternatives to processed sugars and flours.

Like her first book, Double Delicious! was featured on The Oprah Winfrey Show.

In October 2010, Seinfeld launched a website for beginner cooks called "Do it Delicious."

The website teaches at-home viewers how to prepare particular dishes or meals step-by-step, as well as a kitchen guide, store, blog, and community forum where users can submit tips and ask how-to questions.

As of May 2013, Baby Buggy has donated over six million items to New York families since the organization was established.

Baby Buggy works with a network of over 50 community-based organizations (CBOs) that are carefully selected—each applies annually to become a recipient.

Some of the organizations that have partnered with Baby Buggy include organizations working with victims of domestic violence such as Safe Horizon and New York Asian Women's Center, now known as Womankind; multi-service sites including Single Stop East Harlem and Lenox Hill Neighborhood House; prenatal and NICU units at hospitals such as Woodhull and NY Presbyterian; immigrant and refugee-serving organizations including the International Rescue Committee; and parenting programs, such as the Nurse-Family Partnership program and the Harlem Children's Zone's Baby College.

About $2 Million of Baby Buggy's budget is made up of in-kind product donations from individuals and corporations.

Financial support for the organization comes from its board of directors, the friends of Baby Buggy group, private individuals, corporations and foundations.

In 2013, Baby Buggy received its fourth Four Star rating from Charity Navigator.

The charity is also an Accredited Charity of the Better Business Bureau.

In 2013 she released her third cookbook, The Can't Cook Book, billed as "100 recipes for the absolutely terrified!"

In 2016, Baby Buggy was rebranded as the Good Plus Foundation (also seen as Good+ Foundation).

As Baby Buggy, the nonprofit had seen 20 million items donated to families across the United States.

Seinfeld shared with "Good Morning America" co-anchor George Stephanopoulos that the charity had outgrown its name.

The Good Plus Foundation pairs goods and services in an incentives program.

For example, a parent who opens an education savings account will also receive a stroller.

In 2017 she released her fourth cookbook, Food Swings.

In 2021, Seinfeld adopted a plant-based diet.

She authored a vegan cookbook titled Vegan, at Times for those "who cannot quite commit" to a vegan diet all the time.