Faith Baldwin

Faith Baldwin (October 1, 1893 – March 18, 1978) was an American writer of romance novels and other forms of fiction, often concentrating on women characters juggling career and family.

The New York Times wrote that her books had "never a pretense at literary significance" and were popular because they "enabled lonely working people, young and old, to identify with her glamorous and wealthy characters".

Faith Baldwin was born on October 1, 1893, in New Rochelle, New York, the daughter of a well-known trial lawyer, Stephen Baldwin, and Edith Baldwin.

Her cousin was screenwriter Paul Hervey Fox.

After three years, her family moved to Manhattan and finally settled in Brooklyn Heights, an upper-middle-class neighborhood in New York City.

In 1901, her younger sister Esther was born.

In Brooklyn Heights, Baldwin lived an upscale childhood which would influence the settings and scenarios of her later work.

She learned how to read at the age of three and wanted to become an actress, sending letters to actresses she admired and occasionally meeting them.

According to Baldwin, her parents were startled by her reading at such an early age.

She noted later in life that she never intended to become a writer despite her frequent practice, as she viewed acting as a way to become independent.

Accustomed to an affluent lifestyle, Baldwin, in 1914, resided for two years in Europe, living with one of her mother's close friends in Dresden, Germany.

She was sent to cooking school and learned German, even though World War I was raging.

She later recalled, "Life didn't change for us because of the war. ... we continued to go to the opera."

Baldwin returned to the United States in 1916, and after the U.S. entered the war, she began working for the War Camp Community Service.

It was during her community service activities that she met Hugh H. Cantrell, a Navy pilot and executive of Brooklyn Union Gas Company; they were married in 1920.

In 1920, at the age of 27, Baldwin married Hugh H. Cuthrell in Brooklyn.

Baldwin's writing career began in earnest when her first novel, Mavis of Green Hill, was published in 1921 by Boston publisher Small, Maynard & Company.

Six years later, in 1927, she sold her first serial to a magazine, Good Housekeeping.

This led to more serials for "women's magazines" that published romance novels as six-part serials, and her popularity with the middle-class and working women audience quickly grew.

Eventually she was able to command upwards of $55,000 for serialization rights to her novels, which appeared in publications such as Cosmopolitan, Good Housekeeping, and The Ladies Home Journal.

Her popularity was at its peak in the 1930s, and in 1936 she earned over $300,000 (approximately equivalent to $4 million in 2005).

In 1935, she was described as the newest of the "highly paid" women romance writers by Time magazine.

In the 1950s, she was still going strong, with earnings over $2 million, sales over 10 million in all editions, and "one of the handful of living novelists to complete a five-foot shelf".

In total, Baldwin wrote about 85 books, including 60 novels, two books of poetry, and countless dozens of short stories and magazine articles.

In 1951, Baldwin hosted a weekly television anthology program on Saturday afternoons, called Faith Baldwin Romance Theatre.

He died in 1953.

She had four children with Cuthrell: sons Hugh Jr. and Stephen, and daughters Hervey and Ann.

Hugh H. Cuthrell later became president and chairman of the board of the Brooklyn Union Gas Company.

From 1958 to 1965, she wrote a column that was published in Woman's Day called "The Open Door".

In the late 1960s, Baldwin's name was used in a dubious advertising campaign for the Famous Writers School, a correspondence school.

She was listed as a "guiding faculty" member, along with other "faculty", including Bennett Cerf, Bergen Evans, Bruce Catton, Mignon G. Eberhart, John Caples, J. D. Ratcliff, Mark Wiseman, Max Shulman, Rudolf Flesch, Red Smith, and Rod Serling.

The advertising Drew Sharp criticism and accusations as deceptive because the inattentive reader may have inferred from the ad copy that the listed famous writers personally reviewed and provided critiques of students' work, which was not true.

Later in life when asked about her life philosophy, Baldwin responded that her belief was simple: "It is in God and His spirit in mankind. It is in man and his struggle. It is in the Golden Rule and in the valor of men, however ignoble their shortcomings."

Hugh Jr. died in a car accident in 1960.

Baldwin continued to write until her death in 1978.

She was often quoted by others, and her comments are now often found in books of quotes and on web sites that offer quotes.

Several of her stories and novels were adapted to the big screen.

On March 18, 1978, Baldwin died at her home in Norwalk, Connecticut, of a heart attack.

She was 84 years old.

Baldwin is interred in Lakeview Cemetery in the town of New Canaan, Connecticut.