Age, Biography and Wiki

Dave Nichol was born on 9 February, 1940, is a Canadian businessman. Discover Dave Nichol's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Learn How rich is he in this year and how he spends money? Also learn how he earned most of networth at the age of 73 years old?

Popular As N/A
Occupation N/A
Age 73 years old
Zodiac Sign Aquarius
Born 9 February 1940
Birthday 9 February
Birthplace N/A
Date of death 22 September, 2013
Died Place N/A
Nationality

We recommend you to check the complete list of Famous People born on 9 February. He is a member of famous businessman with the age 73 years old group.

Dave Nichol Height, Weight & Measurements

At 73 years old, Dave Nichol height not available right now. We will update Dave Nichol's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.

Physical Status
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Dating & Relationship status

He is currently single. He is not dating anyone. We don't have much information about He's past relationship and any previous engaged. According to our Database, He has no children.

Family
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Dave Nichol Net Worth

His net worth has been growing significantly in 2023-2024. So, how much is Dave Nichol worth at the age of 73 years old? Dave Nichol’s income source is mostly from being a successful businessman. He is from . We have estimated Dave Nichol's net worth, money, salary, income, and assets.

Net Worth in 2024 $1 Million - $5 Million
Salary in 2024 Under Review
Net Worth in 2023 Pending
Salary in 2023 Under Review
House Not Available
Cars Not Available
Source of Income businessman

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Timeline

1940

David Alexander Nichol (February 9, 1940 – September 22, 2013) was a Canadian businessman and product marketing expert.

1962

Nichol completed his undergraduate degree at the University of Western Ontario’s School of Business (1962).

While at UWO, his roommate was Galen Weston Sr., from one of the richest families in Canada.

Nichol completed a law degree at the University of British Columbia and a Masters in Law from Harvard.

Nichol was the best man at Weston's wedding.

His first job after Harvard was with McKinsey & Company's Toronto management consulting office.

1970

As head of product development and eventually President of Loblaws Supermarkets, Nichol introduced the President's Choice store branded lines of products in the 1970s that propelled Loblaws from a struggling supermarket chain to an industry leader.

1972

In 1972, Galen Weston asked Nichol to help him with his family's supermarket chain, Loblaws.

He joined the company that year as Executive Vice-President.

1976

In 1976, Nichol was promoted to President.

He worked with Galen Weston, Richard Currie, Brian Davidson and Don Watt to establish four retailer-branded product lines: "no name" for generic products; "President's Choice" for superior quality products; ""Too Good to be True"" (TGTBT as labeled) for nutritious healthy products; and "Green" for environmentally friendly products.

Throughout Nichol's association with President's Choice, Loblaw relied heavily on the executive's own palate when it came to product development.

According to one newspaper report, "Dave's taste buds decree major business decisions."

The Loblaw test kitchen was, in fact, situated next door to Nichol's office in central Toronto where it served as crucible for product

acceptance or rejection:

Nichol is stepping through his daily paces in Loblaw's airy, white test kitchen.

Seven product-development staff hover watchfully.

He forks a small sample of what appears to be chilli with meat into his mouth.

The room falls silent.

He closes his eyes.

He swallows.

He nods his head.

The tension breaks.

Dave likes it ... This is market research, Dave Nichol style.

No focus groups.

No marketing surveys.

If the president of Loblaw International Merchants, the product-development arm of Loblaw Companies Ltd., likes the taste, it's in.

If an item met with Nichol's approval, and merchandisers expressed interest, it could be brought to market in a few months.

If, on the other hand, Nichol was unimpressed, that usually meant the end of the line for an item.

"He could kill a product with a shrug of indifference, and there was no court of appeal."

Most product ideas were rejected or sent back to suppliers for modification while others went through numerous reformulations before getting the go ahead.

Meanwhile, Nichol seemed to relish his role as ultimate arbiter.

"Nothing gets called President's Choice without my approval", he once commented.

"If you dislike any of them, then I'm the guy who has to take the blame."

Nichol was the company spokesman.

He appeared in dozens of television commercials and radio spots promoting Loblaws products, most notably the President's Choice line.

He starred in thirty-minute infomercials several times a year upon release of Loblaws Insider's Report periodical, of which he oversaw the development.

1990

For a time, as a pitchman for Loblaws, he became a recognizable Canadian business personality, largely due to his being featured in thirty-second commercials, and thirty-minute infomercials during the mid-1990s.

He was born in Chatham, Ontario.

Nichol's father was a railway station agent, so the family moved around frequently.