Brad Tolinski

Brad Tolinski (born 1958) was the editor-in-chief of Guitar World Magazine for 25 years (1989–2015).

He also served as editorial director of NewBay Media's music division, which also includes Guitar Aficionado and Revolver magazines.

He then moved to Harris Publications as the editorial director of special projects, and then became editorial director of special projects for AMG Parade in New York City.

Currently he is the editor of Cannabliss, a new magazine focusing on health, wellness and cannabis published by Centennial Media.

Tolinski was born in the suburbs of Detroit, Michigan.

He studied journalism and philosophy at Wayne State University (1976–1981).

In 1985, Tolinski moved to New York City and started working at We Buy Guitars, a guitar shop on 48th Street.

He left after a few months and started working at the Digital Music Center, one of the first recording studios in New York that used Apple computers to sample, sequence and record.

While working at the studio, Tolinski started writing for an independent music magazine called Music, Computers and Software.

He interviewed musicians such as Roger Waters, Stewart Copeland and Joe Jackson.

In 1986, Tolinski became the managing editor of the magazine.

In 1988, he was recruited to work on a short-lived electronic music publication called Modern Keyboard that folded after just a few issues.

In September 1989, Tolinski joined Guitar World as associate editor to help straighten out circulation problems.

When the editor-in-chief Joe Bosso left in March 1991 to pursue a record industry A&R job, Tolinski was installed into his position.

“I wanted the magazine to convey to readers that we understood what it means to play guitar and be in a band,” said Tolinski in an interview with Rockcritic.com, “And that, above all, it is fun.

Taking a dry, technical approach to things has its place, and we certainly are committed to teaching the guitar, but Guitar World wouldn’t be as popular as it is if that’s all there were to it.

Our readers relate to us – so much so that when they complain about something in a letter or an email, it’s with the kind of vehemence you usually reserve for a relative.

That’s a good sign.

We work together like a band – everyone feels like they play important roles in a creative collective, not like some industrial cog.

There’s lots of pressures at times, but it’s also fun – and I believe our readers are intuitively hip to that, because it shows up in our writing design, headlines and photographs.”

Tolinski was also the editorial director of Future US’s music division, which includes Guitar Aficionado and Revolver.

He was heavily involved in the launch of Revolver in the spring of 2000, when it was launched as a general interest rock magazine.

After that was discontinued by then-owner Harris Publications, Tolinski decided to turn Revolver into a heavy metal magazine.

Tom Beaujour, Greg Di Benedetto, and Tolinski were deeply involved in creating Guitar Aficionado.

He says, “[We] noticed that as players matured, their tastes in music and how they viewed the instrument changed.

Guitar Aficionado is just a reflection of that.

It’s not necessarily ‘high-end.’ You don't have to be a millionaire to be interested in travel, food, fashion or beautiful guitars.”

In 2012 Guitar World, Guitar Aficionado and Revolver magazines were purchased by NewBay Media.

This publishing company also holds several other U.S. music titles, including Guitar Player, Bass Player, Electronic Musician, Keyboard Magazine, Mix Magazine, and more.

Shortly after this transition, Tolinski was named editorial director of the music group.

He continued as editor in chief of Guitar World.

On October 13, 2012, Tolinski released the book Light & Shade: Conversations with Jimmy Page, published by Crown.

Rolling Stone lauded, “An effective, comprehensive account in the guitarist’s own words of his life and music….Keep a copy near the records – and your guitar.” The Boston Globe wrote, “Brad Tolinski’s “Light & Shade: Conversations With Jimmy Page” sheds serious light on this poorly understood, enigmatic musical genius.” The book was published in ten languages.

Page, however, told GQ Magazine he was unhappy about the book and with Tolinski personally.

Tolinski co-authored Play It Loud: An Epic History of the Style, Sound and Revolution of the Electric Guitar (Doubleday) with Alan DiPerna.

In April 2015 he left Guitar World and took on the position of editorial director of special projects for Harris Publications.

Directing a team of editors, he was responsible for producing a wide variety of titles on diverse subjects such as The History of the PC, The 70's, Pink Floyd, The Heart, and many others.

After the closing of Harris Publications in April 2016, Tolinski moved to AMG Parade as the editorial director of special projects, continuing to produce and edit titles including those focusing on The Grateful Dead, Star Trek, and many others on a wide variety of topics.

Tolinski is the producer of a compilation CD for Steve Vai's Favored Nations label that focuses on female guitarists, called She Rocks Vol. 1.

The project was producing in cooperation with the Women's International Music Network and was released on January 20, 2017 She Rocks Awards in Anaheim, CA.