Ben Parr

Ben Parr (born February 12, 1985) is an American journalist, author, venture capitalist and entrepreneur.

He is the author of Captivology: The Science of Capturing People's Attention, a book on the science and psychology of attention and how to capture the attention of others.

He is the President and co-founder of Octane AI, a marketing automation and conversational marketing company for E-commerce.

He was previously a venture capitalist, the co-editor and editor-at-large of Mashable, and a columnist and commentator for CNET.

Parr was born in 1985, in rural Princeton, Illinois to Harold E. Parr Jr. and Vilarat Nid Parr.

He quit the football team to become a drum major.

He earned the rank of Eagle Scout in 2002 and graduated as valedictorian from Princeton High School in 2004.

Parr is a serial entrepreneur, having started his first company while attending Northwestern University.

In September 2006, during his junior year at Northwestern, he started a campaign to protest the launch of Facebook's News Feed feature.

The group he created, "Students Against Facebook News Feed", peaked at over 730,000 members before Facebook acquiesced to the protests and added more privacy controls.

Parr graduated from Northwestern University in 2008 with a B.A. in Science in Human Culture, Political Science and a minor in Business Institutions.

He was awarded the Kapnick Prize for his work in promoting entrepreneurship on campus.

He worked as a Community Assistant at Elder Hall and was elected president of InNUvation, Northwestern's entrepreneurship club, as an undergraduate.

Before his graduation in 2008, Parr joined his mentors Troy Henikoff and Mark Achler to launch Free Lunch, a Facebook application development company.

After Facebook changed its app developer policies, Parr moved on with Achler to work at Veritas Health.

Parr joined Mashable as a writer in August 2008, but was promoted to Associate Editor in March 2009, Co-Editor in September 2009 and Editor-at-Large in May 2011.

During his tenure, he wrote 2,446 articles focused on web technology, business and media, opened Mashable's west coast office, and helped manage Mashable's editorial team.

He was fired from the company in November 2011 after a disagreement over compensation.

In 2012, he was named to the Forbes 30 Under 30.

In February 2012, Parr announced that he was joining the technology news website CNET as a commentator and columnist.

His column, The Social Analyst, "digs into the key companies, trends and players powering the tech and social media universe, from the smallest startups to tech giants."

In February 2012, Parr started a company, The Peep Project, the firm attempted to change the way people interact with information.

In 2012, Parr started a seed-stage venture capital fund, DominateFund, with partners Matt Schlicht and Mazy Kazerooni.

The firm coaches startups on how to get attention for their products through celebrity partnerships, press, marketing, customer acquisition and viral products.

It has backed a variety of companies including uBeam, Shots, and Graft Concepts (acquired by Novatel Wireless).

He retired his CNET column in 2013.

The project dissolved in April 2013.

On February 4, 2014, Parr announced that he was in the process of writing his first book, Captivology: The Science of Capturing People's Attention, released by HarperCollins in March 2015.

His book focuses on understanding the psychology of attention and how that scientific knowledge can be applied to capture the attention of others.

His book includes interviews with Sheryl Sandberg, Steven Soderbergh, Jeff Weiner, Grant Imahara, Brian Stelter, David Copperfield, Daniel Pink, Shigeru Miyamoto, Alan Baddeley, Susan Cain, Michael Posner, Adrian Grenier and others.

Captivology has been featured in publications such as the Harvard Business Review and USA Today.

In September 2014, Parr launched a new column with Inc. Magazine, focused on business and entrepreneurship.

The book was named the best marketing book of 2015 by Strategy+Business Magazine.

In 2016, Captivology won the Small Business Book Award for marketing.

On November 2, 2016, Parr announced Octane AI, a chatbot creation platform for Facebook Messenger.

The platform powers the bots used by celebrities, brands, small businesses, and publishers, including 50 Cent, Kiss, Aerosmith, and Lindsay Lohan.

His company has raised $1.5 million in funding led by Evernote founder Phil Libin at General Catalyst.

In 2017, Octane AI was named one of Gartner's Cool Vendors in Mobile App Development and was featured in The New York Times.

In 2018, Octane AI announced an integration with Shopify at the Facebook F8 conference.

In 2020, Octane AI announced a $4.25m funding round led by Bullpen Capital and launched a new product, the Shop Quiz, which allows ecommerce brands build quizzes and guided shopping experiences.