Alroy Jovi

Prateek Mathur, also known as Alroy Jovi (born December 11, 1987), is an Indian animator, visual effects supervisor, CGI/VR project manager, and director working primarily in digital mixed media and the entertainment industry, from music videos and documentaries to short films and blockbusters.

He is best known as the founder, creator, and author of the Axtelera Ray fantasy series.

Prateek Mathur was born in Bhopal, Madhya Pradesh, India.

Initially training as an engineer, Prateek’s passion for animation led him to study the world of 3D and computer generated imagery.

Since, he has worked for different companies on a variety of projects, including feature films such as Harry Potter and the Deathly Hallows – Part 2, Green Lantern and Men in Black 3.

His long list of projects also include the virtual reality (VR), augmented reality (AR) industry, developing the look and design of 360 applications and producing 360 content, as well as imputing his boundless creativity in music videos for artists such as The Courteeners, Larkins and Band of Skulls.

Although Prateek is passionate about his work, his love for storytelling, reflected in his interest for the entertainment industry and the various media used to convey a story, led him to create the fantasy series Axtelera Ray.

He has worked in collaboration with talented artists, including author Maurice J. Gallagher, developing what initially started as a simple comic into a six novel-long series.

In the year 2000, Prateek became fascinated by the mythologies of the world.

That interest was spurred by his father, Dr. D.K Mathur, an accomplished archaeologist, who took Prateek along on his numerous excavations across India.

It led to Prateek’s love of history and legends.

From the ancient Egyptians to the Norse gods, Prateek studied these ancient tales, thus imagining what would one day be known as Axtelera Ray.

The developing CGI industry also brought with it a huge source of inspiration, bringing to life characters that once lived only in his imagination.

Inspired by the Greats such as Stan Lee and JRR Tolkien, Prateek began developing a story that was initially planned as a comic.

However, as his idea developed into something much bigger, Axtelera Ray became a series of novels, featuring well-developed characters in the meticulously built world of Octavia.

Over the course of the following five years, Prateek spent time refining his story and characters, wishing to offer the world a brand new tale that would take his audience on the adventure of a lifetime.

These graphics were then used nationally as well as internationally by sports companies, leading him to win the 2012 Bedfordshire Gold achievement award.

He was invited to join the 2012 London Olympic Sports/Game Makers parade with the Olympic Gold medallist Etienne Stott in Bedford, and was later awarded the title of Young People of the Year (YOPEY's) positive role model 2012 by the founder Tony Gearing MBE, endorsed by the leaders of all three main political parties, Prime Minister David Cameron, Deputy Prime Minister Nick Clegg, and Opposition leader Ed Miliband.

Prateek volunteered with UKCCA, the UK Centre for Carnival Arts, which aims to promote the carnival arts and communities, providing large spaces and technical facilities across the UK.

This major new cultural resource attracts thousands of people each year including carnival artists, schools, course attendees, conference visitors and creative industry start-ups.

It is run by the Luton Carnival Arts Development Trust (LCADT).

The UKCCA enabled Prateek to meet and work for renown companies, eventually leading him to join the 2012 London Olympics Sports/Game Makers parade and produce artwork for these large scale events.

After travelling to the United Kingdom, in 2013, Prateek got the chance to work with author Maurice J. Gallagher also known as Mo Gallagher, with whom he later shared his idea.

Fascinated by the world Prateek was building, Mo eventually came on board, putting into writing Prateek’s notes and ideas.

In early 2015, Prateek released a 40-page preview edition of the first book in the series, entitled ‘Axtelera Ray: The Chronicles of Astrone’ which knew instant success on Goodreads, Lulu and Amazon.

The positive reviews bear testament to the genuine interest in the world’s mythology, myths and legends.

In 2015, after Disney first confirmed Emma Watson had been cast as Belle in the new live-action film Beauty and the Beast, Prateek produced a brilliant concept artwork of the actress in the protagonist’s iconic yellow dress.

The finished piece created a buzz and was posted and shared on social networks such as Twitter and Facebook.

It was featured in The Ellen DeGeneres Show, as well as in a number of magazines including Look, Business Insider, Moviepilot, Ok!, Popsugar, m-magazine and Techinsider.

The speed painting of the artwork is featured on Prateek’s website, showing the work and detail that went into the making-of the poster.

In 2018, Prateek released the 90-page preview edition which is available for free to audience across the globe.

The full first novel is currently in development, however a complete encyclopaedia of the world of Octavia can be found on the official Axtelera Ray website.

Prateek’s desire to use his skills to bring about change with thought-provoking artwork led him to create the concept he entitled ‘Ocean Tears ’.

Inspired by Greta Thunberg and Sky’s Ocean Rescue, it came from the idea that with the destruction of the world’s fauna’s natural habitats, animals would come out of the oceans, forests and jungles to protest.

The initial idea featured a Humpback Whale, floating across the sky in Manchester’s Media City, forced to leave the polluted oceans to find a cleaner home.

This long-running campaign would see the whale appear in different places around the globe.

Furthermore, in order to spread the awareness of climate change, Prateek has provided the full source material to any artist who desires to get involved.

While working as a volunteer for Sports Maker, Rush Hockey and UK Centre for Carnival Arts, Prateek produced graphics such as posters and promo videos for various events.