Adam Zhu

Adam Zhu is an American international investment banker and award-winning media producer known for creating and producing China-related documentaries and public affairs television.

He is the chairman of Beijing Vive Sports & Entertainment Limited; Beijing Letz Wine & Spirits Limited; and Vice Chairman of the Board of Supervision of China Technology Innovation Corporation.

He is Chairman of Letz Capital, LLC, and an investor in the Sunshine Company, a creative entertainment agency, Augustinus Bader, a luxury German skincare brand, Mijenta Tequila, an acclaimed premium tequila in the U.S, and an award-winning Italian Prosecco brand, Fiol.

He is also a shareholder and board member of FansMall Group, China's trading cards, collectibles, and sports memorabilia company.

He previously served as the Chairman of Visual China Group and board member of the China Football Association Professional League Council.

Zhu is an investor and Advisory Board Member of CountryLine Media, the London and Nashville-based country music fan app backed by Elton John.

He provides strategic advice by leveraging his experience in capital markets, entertainment, and consumer goods, and in particular his network in Asia, for CountryLine’s global development.

He is a partner in LaRoche-Vacquie, a rare and prestigious Haut Armagnac in Gascony, France, and has also recently acquired Saint-Georges Chapel vineyard in the same area in 2023.

Zhu has been married to Emma Xian Qin Zhu since 2005.

Together, they have three children, Aaron, Celine, and Renee.

Over the years, Zhu and his wife Emma have generously supported programs to improve understanding, build good relations between the United States and China, and promote arts and culture education and exchanges.

They live in Newport Beach, California.

He was a Managing Director of Investment Banking at Bank of America Merrill Lynch (2007-2011), and served as Head of Merrill Lynch's Beijing Representative Office.

He also served in senior positions in the investment banking division at Citigroup.

Zhu received a BA in English Literature from Xiangtan University, an MA in Applied Linguistics from Harbin Institute of Technology, and an MBA in Finance from Temple University.

Before joining Bacardi Limited, Zhu was Chairman and CEO of IMG Greater China and Vice Chairman of IMG Asia Pacific (2011-2015).

He is the co-creator and executive producer of the TV series China's Challenges broadcast on PBS stations (2014-2019) and Voices from the Frontlines: China's War on Poverty (PBS SoCal), which was nominated for a Los Angeles Area Emmy Awards (2020) and won Telly Awards (2020) and China Television Academy Starlight award (2020).

Zhu also co-created and produces Closer to China with Robert Lawrence Kuhn on China Global Television Network (CGTN), a weekly series that features China’s thought leaders and decision-makers.

Zhu is Executive Vice Chairman of The Kuhn Foundation, which supports science, philosophy, arts education, and a good relationship between the United States and China.

The Foundation produced Closer To Truth, the PBS/public television series on cosmo, consciousness, and meaning.

For over 30 years, Zhu has worked with his long-time partner Robert Lawrence Kuhn on various China-related matters, including Kuhn's appearances in major international media.

Zhu has co-produced several books including The Man Who Changed China: The Life and Legacy of Jiang Zemin, The Inside Story of China's 30-Year Reform, and How China's Leaders Think.

He has also executive-produced and produced feature films and television shows, including Never Give Up, Beauty Remains, Red Capital Wave, In Search of China, The Korean War, China From Inside, and China Visionaries.

He has also served as the vice chairman of the Asia-Pacific region of IMG Group (now Endeavor).

He was chairman of Greater China and special advisor to the CEO of Bacardi Limited.